Software provides online CEM solution.

Press Release Summary:



Tealeaf cxView(TM) and Tealeaf CX(TM) online Customer Experience Management (CEM) software solutions offer scenario impact analysis based on real-time reporting of business impact of known issues/scenarios on process abandonment. Real-time event analytics process enables analysis and reporting on unstructured customer experience data, while dashboards keep track of when key performance indicators exceed or fall below defined business goals.



Original Press Release:



Tealeaf Raises the Bar for Online Customer Experience



Introduction of Tealeaf cxView and new release of Tealeaf CX Empower Ebusiness to see 'Why' Online Customers Fail or Succeed On Their Site

SAN FRANCISCO, March 5 / -- Tealeaf(TM), the leader in online Customer Experience Management (CEM), today introduced a new product, Tealeaf cxView(TM) and released the latest version of the industry-leading Tealeaf CX(TM) platform - significant leaps forward for online businesses to ensure positive, successful and profitable customer transactions. With these new enhancements, executives can now move beyond online customer problem identification to true Ebusiness optimization.

Tealeaf cxView is the latest addition to the company's family of CX online customer experience applications, which provide an unprecedented 360-degree view of the online customer experience. cxView provides extensive customer experience analytics, including customizable dashboards and scenario impact reports that enable companies to better understand why customers succeed or fail when using critical online processes.

For the first time, any Ebusiness stakeholder - from IT management to the CEO - can track key performance indicators (KPI) of the success or failure of online customers to discover - in real time - the issues and obstacles causing variance from defined business goals. When these KPIs - such as conversion rates - change, business or IT users use Tealeaf's sophisticated analysis tools to drill down into specific online customer sessions to determine the precise causes and make changes before they have a significant impact on the business.

"To run a successful Ebusiness, you can no longer make decisions about your site or application without understanding their business consequences," said Joe Megibow, vice president of customer experience & online marketing, hotels.com. "With Tealeaf CX and cxView, we can fully investigate business- critical issues - such as conversion rate or revenue per transaction changes - and quickly have logical, informed answers. These tools enable us to address and resolve application issues quickly and efficiently."

"Tealeaf has stepped forward to deliver products with the analytic capabilities to provide answers for business managers seeking to understand how customer experiences affect online transaction completion," said Richard L. Ptak, managing partner at Ptak, Noel & Associates LLC. "This represents a major advantage to enterprises eager to use IT to propel competitive advantages to new heights."

Tealeaf cxView and the new release of Tealeaf CX include a number of significant enhancements, including:

o Scenario Impact Analysis: decrease abandonment based on real-time
reporting of the business impact of known customer experience issues or
scenarios on process abandonment;

o Real-Time Dashboards: executive dashboards of customer experience
metrics and business process health that track in real-time exactly
when key performance indicators exceed or fall below defined business
goals;

o Real-Time Event Analytics: sophisticated event process that enables
analysis and reporting on unstructured customer experience data in
real-time;

o Universal Browser-Based Replay: reproduce in any browser a customer's
actual online experience, including the specific pages they viewed and
how they interacted with them;

o Rich Internet Application Replay: Tealeaf's patented replay of
individual web sessions now supports Flex and Flash applications, in
addition to HTML and AJAX-based applications.

"As Ebusiness continues to mature, customer-centric organizations must take a proactive approach to understanding and managing the customer experience," said John Dawes, vice president, product management, Tealeaf. "Tealeaf CX is an ideal suite of solutions for these forward-looking companies, enabling them to answer the most vital questions that affect customer loyalty."

About Tealeaf

Tealeaf is the leading provider of online customer experience management solutions. Tealeaf's CX family of solutions provides unprecedented enterprise- wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately-held. For more information, visit www.tealeaf.com.

Source: Tealeaf

CONTACT: Geoff Galat of Tealeaf, +1-678-513-4143, or ggalat@Tealeaf.com;

Web site: www.tealeaf.com/

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