Software provides on-demand business intelligence.

Press Release Summary:



Incorporating Generate gClick(TM) technology, Generate g2(TM) v3.0 lets users scan any browser-driven page to extract contextual sales intelligence without having to log in to application. Program crawls more than 75 million domains and maintains databases in real-time that contain intelligence on companies, executives, and news. It combines data with alerts to actionable information, indicating early stages of purchase, and identifies how each user connects to each company and/or executive.



Original Press Release:



Generate Inc. Announces Major Upgrade to Generate g2



Latest version includes one-click technology that enables users to dynamically extract real-time, contextual sales intelligence from any Web page in seconds

MAYNARD, Mass., Dec. 18 /-- Generate Inc. today announced a major release of Generate g2(TM), the company's on-demand business intelligence application. Version 3.0 includes Generate's g2 Toolbar, a feature that incorporates Generate gClick(TM) technology -- the one-click technology that enables users to scan any browser-driven page to extract contextual sales intelligence, in seconds, without having to log in to the Generate g2 application. This latest release, available immediately, extends the power of Generate g2 to the Web-enabling sales and business development professionals to instantly gather intelligence that is contextual to their needs-from any HTML page.

Generate's g2 Toolbar scans any Web page to give users a single, personalized view of aggregated sales intelligence -- in-depth company and executive profiles, relevant news and trigger (event) information -- including how they connect to each company and executive via relationship-mapping (social networking) technology. With version 3.0, users are now able to identify and connect to qualified opportunities in one of two ways: (1) by setting up customized watch lists with the on-demand application -- allowing users to receive alerts notifying them of new activities in real time at targeted accounts or (2) when reading an HTML page such as a news article, CRM system, intranet application, or e-mail.

According to the 2007 Sales Performance Optimization survey results conducted by CSO Insights, companies that make sales intelligence easily accessible are able to move prospects further down the buying path at least half the time and increase a win rate of forecasted deals to 55.1%. More than 48% of those companies that make sales intelligence easily accessible are able to move prospects further down the buying path at least half the time, compared with 28% of sales organizations with difficult or no access to this type of knowledge.(1)

"We've found that companies who move beyond traditional sales data to proactive, next-generation sales intelligence, increase the ability of salespeople to effectively compete in the marketplace," said Jim Dickie, managing partner at CSO Insights. "Companies like Generate are taking on the challenge of helping sales reps uncover more opportunities to sell and arming them with the insights they need to effectively engage prospects."

Generate's g2 allows organizations -- in particular sales, business development, and marketing -- to proactively identify, qualify, and connect to targeted opportunities. Generate's patented technology crawls more than 75 million domains and maintains databases in real-time that contain comprehensive intelligence on companies, executives, and news. Generate combines this data with alerts to actionable information, indicating the early stages of a purchase, and identifies via social networking technology how each user (and the rest of the organization) connects to each company and/or executive extracted from the event.

"We understand the need for sales organizations to be armed with the right intelligence to compete in today's market," said Rob White, executive vice president of product management at Generate. "Incorporating the Generate g2 Toolbar feature further enhances our existing application to do just that. It allows sales reps to proactively search for new opportunities anywhere on the Web and provide them with comprehensive business information -- in context to each rep. Whether they are prospecting, calling on a new account or managing an existing account, Generate g2 keeps sales reps on top of their game for successful selling."

Generate's g2 Toolbar feature is a simple browser-based plug-in, available through the Generate g2 on-demand enterprise application. To learn more about the latest version of Generate g2 and other Generate(TM) solutions, contact Generate at 978.823.5260 or visit www.generateinc.com.

About Generate Inc.
Generate delivers a business intelligence platform that combines real-time company intelligence with integrated relationship-mapping technology to deliver contextual information to business professionals. Generate is a privately held company, headquartered in Maynard, MA. For more information please call 978.823.5260 or visit www.generateinc.com.

(1) CSO Insights, Proactive Sales Intelligence: The New Requirement for
Getting into the Game (2007).

Generate, Generate g2, Generate g2 Toolbar, and the Generate logo are trademarks of Generate Inc. All other brand or product names may be trademarks or registered trademarks of their respective companies.

CONTACT: Debbie Perry of Generate Inc., +1-650-430-5100, debbie.perry@generateinc.com

Web site: www.generateinc.com/

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