Press Release Summary:
QuickLinkÂ© Music enables end-users to download, organize, and upload music files while allowing carrier to custom-brand multimedia service offerings from online stores to mobile handsets. Wireless carriers can also drive customers directly to preferred online music stores and increase subscriber data usage and ARPU. Software supports industry-standard digital rights management, OMA and OMA 2.0. End-user features include ability to navigate online media stores and to monitor phone's memory.
Original Press Release:
Smith Micro Software Unveils 'QuickLink Music' Dramatically Improving the Mobile Music Management Experience
Intuitive Multimedia Management Application Allows Wireless Carriers to Brand Their Multimedia Service Offerings From Online Stores to Mobile Handsets
LOS ANGELES, CTIA Wirelees IT & Entertainment 2006, Sept. 12 -- Smith Micro Software, Inc. (NASDAQ:SMSI), a developer of a wide range of software products and services for the wireless market, announces QuickLink(C) Music, an intuitive, PC-based multimedia manager for mobile phones. QuickLink Music has been designed around the needs of both wireless carriers and their customers. The application provides end-users with the ability to easily download music files from a carrier's music store(s), to organize their music library, and to upload songs to a broad range of mobile devices. QuickLink Music also offers the carrier the opportunity to custom-brand the entire multimedia experience.
QuickLink Music is a highly-intuitive application making it quick and easy for end-users to install the application and drivers needed to synchronize music between their PC and mobile devices. QuickLink Music also facilitates managing the mobile phone's available memory -- the "at a glance" feature tells the user how many songs can fit in the mobile device at any time.
"We are very excited to be offering wireless carriers such an innovative solution that takes the guess work out of mobile music and promotes the carrier's brand throughout the entire multimedia management experience. This is a testament to our ability to develop unique solutions that benefit our wireless customers' service offerings," said William W. Smith, Jr., President and CEO of SMSI. "Just as camera phones gained consumer acceptance over traditional cellular phones, we believe that market indicators now show that music-capable mobile phones are fast becoming the "must have" device for music lovers on the go."
End-user benefits to QuickLink Music include:
o A streamlined application installation routine
o Integrated support for connecting to the most popular music-capable mobile phones
o The ability to navigate to online multimedia stores from your PC
o An easy process for purchasing songs for download to the PC
o The ability to organize your music library directly from the PC, including the abilities to create playlists, view by genre/artist, etc.
o The ability to monitor the phone's internal and removable memory resources
Key benefits for wireless carriers include the abilities to:
o Customize and brand the entire multimedia management experience from start to finish
o Drive customers directly to preferred online music stores
o Increase subscriber data usage and ARPU
o Offer through their retail stores, music accessory kits compatible with their broad range of multimedia handsets
o Support industry-standard digital rights management, OMA and OMA 2.0
Smith Micro develops innovative communications software for the wireless industry. Its leading-edge products simplify communications access over both Wireless Wide Area Networks (WWANs) and Wireless Local Area Networks (WLANs), and its compression technology, StuffIt, has been established as an industry standard. Over 5 million licenses of Smith Micro's QuickLink Mobile technology have been shipped in just the last several years, making QuickLink Mobile the preferred choice of carriers and end-users alike.
About Smith Micro Software:
Smith Micro develops communications and entertainment software solutions for the wireless industry. Its leading-edge products simplify communications access over both Wireless Wide Area Networks (WWANs) and Wireless Local Area Networks (WLANs), our media management solutions are quickly being adopted and distributed by carriers throughout the world and our compression technology, StuffIt Wireless, is on its way to establishing a new industry standard.
Smith Micro Software, Inc., headquartered in Aliso Viejo, CA, is a developer and marketer of wireless communication, broadband and utility software products for multiple OS platforms. The company designs integrated cross platform, easy-to-use software for personal computing and business solutions around the world. With a focus on Wireless and Broadband technologies and the Internet, the company's products and services enable wireless communications, file and image compression, media management, Internet communications (voice-over-IP), and video conferencing. The Consumer division develops and publishes award-winning software solutions for Windows and Macintosh, empowering users in the areas of information access, removal, recovery, security, and Internet distribution. Smith Micro's leading brands are QuickLink(R), StuffIt(R), Internet Cleanup(TM) and Spring Cleaning(R). Smith Micro's complete line of products is available through Smith Micro's Enterprise Group, Original Equipment Manufacturers (OEMs), the company website at www.smithmicro.com, retail stores, and through value-added resellers (VARs). Smith Micro's common stock trades on The Nasdaq Stock Market(R) under the symbol SMSI.
Smith Micro, the Smith Micro logo, QuickLink are trademarks or registered trademarks of Smith Micro Software, Inc. StuffIt and StuffIt Image, Internet Cleanup and Spring Cleaning are trademarks or registered trademarks of Allume Systems, Inc., a division of Smith Micro Software. All other trademarks and product names are the property of their respective companies.