Software offers product authentication and tracking.

Press Release Summary:



TraceGuard for Life Sciences provides device and reader management, message management, rules/event management, and data persistence. It supports heterogeneous environment of RFID technologies, smart barcodes, covert inks, and other tagging methods. Infrastructure serves as foundation for electronic pedigree, which is based on serialization and/or validated shipping/receiving processes, diversion control, which reduces unauthorized sales; and RFID compliance.



Original Press Release:


GenuOne Introduces TraceGuard V3.0 for Life Sciences, an RFID Infrastructure Software and Electronic Pedigree Solution


Single Platform for Product Tracking Addresses Converging Business Imperatives

GenuOne, the leading provider of product tracking software for visibility management today announced its authentication and tracking solution, TraceGuard for Life Sciences. TraceGuard provides the software infrastructure to address multiple industry imperatives on a single platform. This new version of TraceGuard has been specifically designed to address the unique requirements of the industry, including 21CFRPart11 and computer system validation.

With the recent emergence of electronic pedigree laws, retail RFID compliance and costly reverse logistics issues, the Life Sciences industry is looking for a unified solution to enable visibility throughout the supply chain. Rather than implementing multiple point applications, such as RFID middleware along with narrow pedigree applications that cannot be integrated or shared across the enterprise, companies can deploy TraceGuard on an enterprise-wide scale.

"Having spent 40 years in the life sciences industry, it's no surprise that the recent push for RFID and item level visibility has spawned a convergence of industry imperatives," said Pat Rizzotto, former executive of Johnson and Johnson. "I was impressed with GenuOne's TraceGuard offering because it provides a single platform on which the industry can satisfy compliance mandates, electronic pedigree requirements, product safety initiatives and even manage chargebacks."

The TraceGuard Infrastructure serves as the foundation for the following applications: Electronic Pedigree which is based on serialization and/or validated shipping and receiving processes; Diversion Control which reduces unauthorized sales and erroneous or duplicate chargebacks; and RFID Compliance which satisfies mandates, such as Wal-Mart C2 requirements.

The TraceGuard RFID Infrastructure consists of a distributed, scalable engine designed to accomplish real-time data collection and processing.

TraceGuard capabilities include device and reader management, message management, rules/event management and data persistence. It is device agnostic and supports a heterogeneous environment of RFID technologies, smart barcodes, covert inks and other tagging methods. It integrates with existing enterprise systems (ERP, WMS), in which companies have already invested, that may not be equipped to handle such large volumes of data.

"With five years experience in providing authentication and product tracking solutions, we believe there is a clear market need for a single, enterprise-wide solution to address converging imperatives," said Jeffrey Unger, CEO, GenuOne. "The industry has spoken loud and clear by stating that implementing multiple, narrow applications is not a scalable solution and ultimately will not address the needs of the complex Life Sciences supply chain. We are excited to have been in a position to leverage our experience and product capabilities to provide the industry with a unified solution."

GenuOne's commitment to the Life Sciences industry has been illustrated by its involvement in standard-setting organizations, such as EPCglobal and industry organizations, such as the Healthcare Distributors Management Association (HDMA).

About GenuOne, Inc.

GenuOne (www.genuone.com) is the leading provider of product tracking software for visibility management. GenuOne's enterprise software enables companies to build and maintain a safe, secure and transparent supply chain. Its flagship product TraceGuard, is the RFID/Barcode infrastructure software to address product authentication, electronic pedigree tracking and asset tracking. Since its inception, GenuOne has tracked hundreds of millions of products across dozens of supply chains spanning more than 14 countries.

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