Press Release Summary:
Offering integrated back-end data infrastructure, CRMax e-commerce modules provide membership login, newsletter signup, data collection, and email management for all information generated by website. Focus of modules is total integration of information, and use of that information to enrich total customer experience while putting tools in website owner's hands to create ongoing conversation with target market.
Original Press Release:
Axcel Internet Technologies Announces New Suite of CRM Functionality
Axcel Internet Technologies has announced its new suite of e-commerce modules that provide the online retailer with a comprehensive, integrated CRM (Customer Relationship Management) solution, called CRMax.
Aurora, IL (PRWEB) June 22, 2006 -- Axcel Internet Technologies has announced its new suite of e-commerce modules that provide the online retailer with a comprehensive, integrated CRM (Customer Relationship Management) solution, called CRMax.
Many existing e-commerce websites present the shopper a simple, "find and buy" experience. While functional, by itself, this process oftentimes doesn't promote brand loyalty, repeat purchasing, and the expansion of a website's customer base. The concept of CRM is built on establishing a series of processes that recognize the customer's preferences, provide personalized value, and present a compelling reason to continue shopping at this "store".
CRMax will initially offer an integrated back-end data infrastructure, providing membership login, newsletter signup, data collection, and email management for all information generated by a website. Subsequent modules will use the infrastructure to provide:
The focus of each module, in addition to providing functionality inherent to those modules, will be on the total integration of information, and the use of that information to enrich the total customer experience, while putting the tools in the website owner's hands to create an ongoing "conversation" with the target market. Modules can be implemented in total, or singly, per client's requirements. If implemented one-by-one, the modules must be installed in a specific sequence, as there is a level of interdependence.
In an environment where competition for "eyes" and customers is fierce, Axcel is firm in its position that, like in a brick and mortar world, differentiation is critical for an online business, and that CRMax will provide the ultimate platform for effectively, and productively managing all the interaction between shoppers and the online business.
About Axcel Internet Technologies
Headquartered in Aurora, Illinois, Axcel has been providing innovative Web solutions since 1999. With a marquee list of clients, and experience across a wide range of verticals, Axcel has been a leader in the application of relevant technology to business challenges. Axcel recognizes that technology is but a means to an end, and that end is the success of online businesses. Whether it is website design, website hosting, or website marketing (SEO), Axcel has the professionals and the experience to take any business to the next level. www.AxcelInternet.com