Press Release Summary:
Featuring standard and custom ROI calculators, Customer Value Framework helps enterprises calculate potential and actual return on investment (ROI) on their virtual data integration deployments in areas of sales growth, risk reduction, time savings, technology savings, and staff savings. It also features 10 user case study examples that illustrate ROI for specific areas.
Original Press Release:
New Customer Value Framework from Composite Software Helps Enterprises Assess ROI of Virtual Data Integration
Framework's ROI Calculators Measure Potential/Actual Returns in Five Areas
SAN MATEO, CALIF. - January 26, 2009 - Composite Software, Inc., the best-of-breed data virtualization leader, today announced the availability of its new Customer Value Framework that helps enterprises calculate potential and actual return on investment (ROI) on their virtual data integration deployments. The framework features both standard and custom ROI calculators for measuring the results achieved through technology deployment in five areas: sales growth, risk reduction, time savings, technology savings and staff savings.
"With IT spending expected to remain flat or increase only slightly in 2009, enterprises are looking to maximize the returns on their technology purchases and to get the most from the technology they currently use," explains Bob Reary, director of Customer Value at Composite Software, and co-author of the Customer Value Framework (written with Peter Tran of Composite Software). "Our framework is designed to help enterprises calculate both the potential and real ROI of technology that aligns with their corporate strategic objectives."
The Composite Software Customer Value Framework and ROI calculators measures ROI of data virtualization in the following areas:
o Sales Growth: Based on variables such as the number of decisions within a project, and the revenue-enhancing value of improving each decision based on the availability of more complete data;
o Risk Reduction: Based on variables such as the number of risk decisions, and the risk reduction value of improving each decision based on the availability of more complete data;
o Time Savings: Based on variables such as the number of views or services planned and the savings per view or service; the number of months earlier the project can be delivered and the assignable value for each month where value was accelerated;
o Technology Savings: Based on variables such as the number of servers not required due to virtual data federation rather than physical consolidation, and the assignable hardware, software and facilities costs saved; and
o Staff Savings: Based on variables such as the number of internal and consulting staff hours reduced and the cost per hour saved.
The Composite Software Customer Value Framework also features ten user case study examples that illustrate ROI for specific areas. For example, in the Staff Savings section, the case study describes how a global money management firm reduced the efforts required by 100 Financial Analysts to build complex portfolio models used by fund managers. This work required deep knowledge of their underlying financial research data warehouse, which hindered portfolio model development. The solution was to build a data virtualization layer surrounding the data warehouse using the Composite Information Server(TM). This simplification resulted in individual Financial Analyst productivity increases of 25 percent, allowing many Financial Analysts to be redeployed to higher priority assignments, such as developing additional financial analytics for the firm.
The framework's co-author, Peter Tran, VP of Product Marketing, will speak about measuring and assessing value of virtual data integration on a panel on DM Radio at 3 p.m. ET on Thursday, Jan. 29: www.dmreview.com/dmradio/. An archival copy will be available on Friday, Jan. 30, at the same link.
For more information about the Customer Value Framework, visit www.compositesw.com/devzone/.
About Composite Software, Inc.
Composite Software, Inc. is the leading independent provider of data virtualization software for IT and business professionals. The company's solutions discover and deliver information-across multiple locations and disparate data sources-to help enterprises solve day-to-day business problems faster, for less. Expanding from its roots in enterprise information integration (EII), Composite's solutions provide an important link between enterprise data and the desktop, complementing traditional physical data integration, while delivering greater flexibility and control for hundreds of customers, including five of the top six U.S. investment banks, five of the top ten pharmaceutical companies, software vendors including Cognos, Informatica and BMC, and U.S. Defense and Intelligence agencies. Founded in 2002, Composite Software is a privately held, venture-funded corporation based in Silicon Valley.
For more information, please visit www.compositesw.com.