Software maximizes value of customer interaction.
Press Release Summary:
Enabling clients to take holistic approach to managing customer interactions, Marketswitch Optimization v5.0 allows users to configure and define complex customer contact rules and to optimize recency, sequencing, frequency, or dependency of each customer contact. Strategic decisioning tool uses mathematical process to make value-maximizing decisions across customer life cycle, from acquisitions and portfolio management to collections and recovery.
Original Press Release:
Experian Releases Latest Version of Customer Optimization Software
COSTA MESA, Calif., May 30 /-- Experian(R), a global information solutions provider, today announced an enhanced version of its patented Marketswitch Optimization(SM) solution for maximizing the value of every customer interaction. Version 5.0 includes enhancements that allow clients to take a more holistic approach to managing their customer interactions. This latest version allows users to easily configure and define complex customer contact rules and to optimize the recency, sequencing, frequency and offer dependency of each customer contact. Enhancements also have been made to the user interface and reporting options to make it easier to visualize optimized results and compare the financial tradeoffs across different optimized scenarios.
"Being able to effectively connect with customers and offer them products and services that they need and want while maximizing profitability is imperative to our clients," said Gary Kearns, president, Experian's Decision Analytics. "The enhanced flexibility built into Marketswitch Optimization Version 5.0 results in better overall Customer Life Cycle interaction and management, in turn providing increased return on investment for clients."
The contact rule functionality for static events and sliding time window capabilities allows clients to perform optimized customer-level decisioning across multiple channels and a series of competing product groups such as credit cards, home-equity loans and auto loans. The optimization process takes all relevant information into account, including financial and other performance targets for an individual product. This feature can drive contact information to a Customer Relationship Management system or other customer management system so that when a customer calls into a service center, the call center representative can see the top actions to take in order to reinforce (or avoid) previous offers.
In a recent report issued by Forrester Research, Experian's Marketswitch Optimization product was recognized as "the most mature contact optimization application in the market."
Marketswitch Optimization is a strategic decisioning tool that uses a mathematical process to make value-maximizing decisions across the Customer Life Cycle -- from acquisitions and portfolio management to collections and recovery. The product offers a simple solution to what was previously a highly complex challenge of maximizing the performance of customer interactions by identifying the optimal action for each individual. Marketswitch Optimization enables an institution to achieve its financial goals while simultaneously considering management policies, operational constraints and regulatory requirements.
Experian's Decision Analytics business combines data intelligence, analytics, software and consulting to provide credit risk, identity and fraud solutions that help clients increase profitability and improve performance. Its enterprise-wide decisioning solutions enable clients to manage and optimize risk; prevent, detect and reduce fraud; meet regulatory obligations; and gain operational efficiencies. Trusted by leading businesses worldwide, Experian's Decision Analytics business provides the intelligence to make accurate and informed decisions to help clients better manage their customer relationships.
About Experian
Experian(R) is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs more than 12,500 people in 34 countries worldwide, supporting clients in more than 60 countries. Annual sales are in excess of $3.1 billion.
For more information, visit the Group's Web site at http://www.experiangroup.com/.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
CONTACT: Marryn Santucci of Experian Public Relations, +1-714-830-7153, marryn.santucci@experian.com
Web site: www.experian.com
