Software manages entire lifecycle of product offerings.

Press Release Summary:



Developed for communications service providers, Product Control Center (PCC) enables product and marketing personnel to construct and manage catalog of complex product offerings. It automatically searches, iterates, and generates valid product possibilities from generic templates while also managing new product introduction, product offering, and change management, including changes in constituent components.




Original Press Release:



Ceon Unveils Next-Generation Product Lifecycle Manager for Communications Service Providers



Breakthrough Solution Speeds-up and Simplifies New Product Introduction and Product Change Management

REDWOOD CITY, Calif., April 5 / / -- Ceon, a leading provider of product management and fulfillment software for complex and bundled communications services has today announced the development of the industry's first purpose-built product creation and product lifecycle management system for communications service providers.

Ceon Product Control Center (PCC) enables service providers' product and marketing personnel to construct and manage a catalog of complex product offerings. Ceon PCC automatically searches, iterates and generates valid product possibilities from generic templates using Ceon's patent-pending telecommunications services modeling technology. The software solution also manages the entire lifecycle of product offerings, including managing the implications of changes in constituent components.

IP-transformation and accelerating competition is forcing service providers to be more creative and agile in rolling out new product offerings. Ceon Product Control Center has been developed to meet the product management challenges faced by operators in today's marketplace. For example, a product manager that wants to create a bundled offering from 5 service components, each with an average of 15 options or choices, will have available to him billions of possible solution choices (see executive brief at ceon.com/pmchallenge.html ). Not all possibilities will be valid, but figuring out which ones are is a significant challenge. Ceon's new software solution is designed to handle the underlying combinatorial complexity and product changes in a dynamic environment.

The introduction of the Ceon Product Control Center heralds a major new approach to product lifecycle management for operators, as a single integrated software solution can now be used to manage the cradle-to-grave lifecycle of all product offerings. Until now, product and marketing managers within service providers have relied on paper-based and highly manual processes to support the definition and roll-out of new offerings. More importantly, the processes to handle product changes are incomplete and untimely, and figuring out the implications of product changes is a 'best effort' task. These time- consuming, error-prone and labor intensive processes will no longer work in the new world of exploding marketplace offers that are a mix-and-match of a variety of base services.

Peter Burke, CEO of Ceon commented: "The primary way in which operators can differentiate themselves going forward is around innovative product offerings. We have now reached the age where operators will support a 'supermarket' of products, in terms of choice, lifecycle and speed of delivery. Huge variations of bundled services are being introduced more quickly, with a shorter shelf-life, many of which are linked to events or consumers' lifestyles. Operators already have millions of product items to manage and hundreds of changes per month to contend with, and it is only going to get worse.

This presents a significant challenge for product introduction and product management processes for the operator. Product lifecycle management systems have become a strategic imperative rather than an operational efficiency consideration. Ceon Product Control Center marks a significant breakthrough by dramatically reducing the new product introduction cycle-time, improving product offering quality, and enabling efficient and effective change management, all without having to do forklift replacement of existing support systems."

About Ceon

Ceon is the leading provider of proven product management and fulfillment software for dynamic and complex bundled product offerings. Ceon's solutions speed-up and simplify new product introduction and product change management for communications service providers, and enable them to scale service offerings profitably and efficiently. Ceon's breakthrough Product Control Center (PCC) solution is the communication industry's first purpose-built system focused on enabling service providers' product and marketing personnel to construct a catalog of complex product offerings. PCC manages the entire lifecycle of offerings, including handling the implications of changes. Ceon's Intelligent Order Manager (IOM) and Intelligent Activation Server (IAS) software orchestrate order handling and provisioning. The company's customers include leading communications service providers in North America and Europe.

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