Software manages and reports on collected market data.

Longwood Software Jan 27, 2009

Press Release Summary:

Eliminating manual steps associated with email surveys and forms, TagTeam Capture streamlines collection of data from field, compiles reports on accumulated data, and automatically distributes reports to authorized recipients. Program enables creation of online surveys and forms to gather information on products and topics from customers, prospects, sales channels, and sales reps. Armed with feedback, marketers can respond quickly to market conditions to remain competitive.

Original Press Release:

TagTeam Capture from Longwood Software, Inc. Collects Data from the Field, Closes the Marketing/Sales Information Gap

Longwood Software Inc., providers of the TagTeam on-demand marketing asset management system (www.tagteam.com), have introduced TagTeam Capture. TagTeam Capture streamlines the collection of data from the field, compiles reports on the accumulated data, and automatically distributes the reports to authorized recipients. TagTeam Capture enables the quick and easy creation of online surveys and forms to gather information on products and topics from customers, prospects, sales channels, and sales reps. Armed with this feedback, marketers can respond quickly to market conditions to remain competitive and to develop successful strategies and programs.

TagTeam Capture was developed in response to customer requests for easier collection of structured data from busy sales reps in the field. It addresses marketers' needs to manage and report on collected market data, while eliminating time-consuming, manual steps typically associated with email surveys and forms. It also eliminates the need to enter data into spreadsheets and to manually distribute reports to designated employees.

Alberto-Culver, the well-known consumer packaged goods company, is using TagTeam Capture to streamline the collection of critical sales and distribution data from sales representatives. Capture applications also are being used by other major industrial and consumer goods companies.

The Capture module is configurable by TagTeam administrators who determine what data gets collected and from whom in the organization; who should receive reports, and the frequency of the assembled reports. For trade marketing departments, TagTeam Capture is used to collect and track data on products on the shelves at retailers, which accounts are planning on stocking new products, and the quantity of marketing materials on specific products that sales reps need. In industrial selling situations, TagTeam Capture is used for internal workflows, approvals, and for customer service applications.

"With TagTeam Capture, marketers no longer have to speculate about sales activities and program status," said Scott Richardson, Longwood Software president and CEO. "Capture lets organizations get a better handle on what's happening in the field, and it allows them to take action based on the data they collect. Now, they can more frequently adjust tactics to meet current market conditions, help their sales reps deliver better offers to prospects, and reduce the reporting workload on reps and channel partners."

The Capture module extends the collaborative capabilities of the TagTeam system. It complements two other recent enhancements to TagTeam -- Discussions, a social networking feature that offers an online channel for group interaction, individual input and access to an organization's best practices; and the Hot List, which provides convenient access to each individual's and organization's most popular marketing and sales assets.

The TagTeam Capture module is available now, and can be added to any hosted TagTeam solution for a modest monthly fee.

Longwood Software's TagTeam offers electronic fulfillment capabilities, including a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; and click-through tracking of electronically-fulfilled materials. TagTeam also features customizable Auto Reports, and Item Expiration to alert administrators when items are becoming outdated. TagTeam is designed for "out of the box" use, and requires no technical training, IT support, or custom development.

About Longwood Software

Longwood Software, Maynard, MA, is a leading provider of on-demand solutions for marketing and sales teams in manufacturing, technology, and business services. The company's TagTeam service is a modular portal which manages and delivers marketing and sales information via the Web. TagTeam is used by leading companies including American Greetings, Beiersdorf, Corning Life Sciences, Dunkin' Brands, Essilor of America, Gardner Denver, Kronos, Silicon Graphics, The MathWorks, and Thermo Scientific. For information visit www.tagteam.com.

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