Software helps develop mobile marketing campaigns.

Press Release Summary:

Offered as self-service messaging tool, Via lets users create and track SMS messaging campaigns. Technology allows for creation of SMS-based alerts, auto-responders, polls, trivia, and sweepstakes campaigns, sent on Proteus carrier-grade message delivery platform. Messaging modules allow clients to create, schedule, and execute campaigns in minutes. Functionality includes keyword and subscriber list management, testing and scheduling capabilities, and real-time reporting.

Original Press Release:

Proteus Launches Via, a Self-Service Messaging Product to Help Marketers Quickly Develop Innovative Mobile Marketing Campaigns

Via allows clients to quickly create, schedule, execute and track mobile campaigns

ARLINGTON, Va., June 10 -- eMarketer predicts that mobile message advertising spending in the United States will more than triple in the next five years, growing from $1.4 billion in 2008 to $4.5 billion by 2012. As text messaging becomes more of a mainstream and accepted communications channel, marketers are increasingly using this platform to create innovative and interactive mobile campaigns for consumers.

Proteus (, a subsidiary of UK-based 2ergo Group plc and provider of mobile marketing products and solutions, today announced the launch of Via, a unique self-service messaging tool that allows clients to quickly create and track SMS messaging campaigns. With Via, global media brands, advertising agencies, retailers and local businesses can use the technology to quickly and cost effectively create SMS-based alerts, auto-responders, polls, trivia and sweepstakes campaigns.

SMS messages are sent on Proteus' carrier-grade message delivery platform, which supported the first interactive TV event in the United States using live-to-air SMS as well as live events such as the Super Bowl, the Olympics and American Idol. The product can also be integrated with a client's existing SMS connectivity. Via complies with all major carrier regulations and, as an added service, Proteus handles the provisioning process for clients when a new short code is needed.

"Executing on mobile messaging campaigns is something Proteus has been doing for a number of large media brands for many years," said Guy Vidra, president of Proteus. "However, we recognized an increased demand for more streamlined and cost effective messaging solutions, which is why we created Via. The mobile phone has become the most ubiquitous and personal marketing channel, and text messaging campaigns are an ideal avenue for one-to-one interactivity with consumers."

The Via messaging modules allow clients to create, schedule and execute campaigns in minutes that connect with customers, drive brand awareness and increase conversion. Via supports a wide variety of user experiences and message types -- from fun to functional -- allowing marketers and customer relations departments to be as innovative as they can be. Example uses include distributing coupons, sending TV show reminders, driving in-store traffic, offering new customer welcome tips and gathering consumer feedback.

Ease of use is a key focus for the product. Via can be used by experienced mobile marketers as well as those getting into the mobile space for the first time. The technology was built around Proteus' vast experience with hundreds of clients and the company's keen understanding of mobile campaign development best practices. Features of Via include keyword and subscriber list management; testing and scheduling capabilities; and real-time reporting. In addition, clients can easily append sponsored messaging at the end of each message to drive additional revenue.

Via is one component of the Proteus product suite, which also includes the Swift(TM) mobile site publishing platform and Merx(TM) content management and storefront solution. Companies can choose to license one product or all three to create truly integrated mobile marketing initiatives. For more information about Via or to schedule a demo, please visit or call 202-452-6800.

About Proteus

Proteus is a veteran provider of mobile marketing products and solutions with deep carrier connectivity around the globe. From SMS messaging campaigns to mobile Internet sites to entertainment content storefronts, Proteus develops products to help companies create innovative marketing programs, connect with consumers, drive additional revenue and build their brands. Clients include such major media brands as FOX, HBO, Disney, NBC Universal, National Geographic, Scripps Networks and The Washington Post, as well as large corporations such as AT&T, MasterCard and Motorola. Based in Arlington, VA, with offices in New York, Buenos Aires, Mexico City and Bogota, Proteus is owned by U.K.-based 2ergo Group. For more information, visit

About 2ergo

2ergo is a leading provider of mobile marketing, mobile entertainment and mobile business solutions to the world's most respected brands. The group's partners work across a broad range of sectors and include companies such as O2, Blyk, AT&T, Rightmove, Universal Channel and Fox News. Through industry-leading products and solutions, 2ergo improves an organisation's ability to leverage the power of the mobile channel, delivering results through its knowledge and insight that directly benefit the bottom line. The group provides global messaging and payment services, content management, mobile internet and convergent mobile applications. Headquartered in the United Kingdom, the group is listed on AIM, a market of the London stock exchange (AIM: RGO).

All Topics