Software helps CPG marketers build long-term relationships.

Press Release Summary:

Tools for Consumer Packaged Goods (CPG) marketers extend customer lifecycle as well as boost ROI. Loyalty Lab Link generates unique codes that let marketers link transactions or activities with customers down to SKU and channel level, while Loyalty Lab Reward provides on-demand reward platform. Also available, Loyalty Lab CRM lets marketers capture consumer information in targetable database and extend right-place, right-time messages.

Original Press Release:

Loyalty Lab Proclaims the End of One-Off Campaigns, Offers Newly Enhanced Tools for CPG Marketers to Build Long-Term Relationships

Loyalty Lab, the leading provider of on-demand customer loyalty technology, announced the launch of its newly enhanced, disruptive solutions for Consumer Packaged Goods marketers.

San Francisco, CA -- March 4, 2009 -- Loyalty Lab (, the leading provider of on-demand customer loyalty technology, announced the launch of its newly enhanced, disruptive solutions for Consumer Packaged Goods marketers (

For decades, CPG marketers have relied upon short-duration advertising and trade campaigns to generate awareness and product sell through. Never confident with their authority to directly engage with consumers, CPG marketers typically ceded the consumer relationship to their channel and media partners. Loyalty Lab's new product extension brings an end to the campaign's reign as the standard approach to direct customer interaction.

Loyalty Lab provides consumer marketers with the tools to extend the customer lifecycle and boost the ROI of their marketing campaigns by establishing sustainable, direct relationships with the consumers who purchase their products.

--- Loyalty Lab Link (, Loyalty Lab's newest product extension, is a substantial update of its existing code management capabilities. Loyalty Lab generates unique codes to be distributed with products or at events. Codes are tamper-proof and allow marketers to link transactions or activities with customers down to the SKU and channel level.

--- Loyalty Lab CRM allows marketers to capture consumer information in a robust, targetable database and extends the relationship by facilitating the right message to the right consumer at precisely the right time in the product relationship.

--- Loyalty Lab Reward, the industry-leading on-demand reward platform, allows marketers to associate purchases and diverse consumer interactions with points, and recognize their customers with unique benefits and structured rewards.

"With the current state of the economy, the long-standing relationships between marketers, their channels and consumers have fundamentally changed," notes Loyalty Lab President Matt Howland. "Campaigns are pretty ineffective at creating long-term customer value, so our solutions let strong brands have a real stake in the consumer relationship. Our job is to make that happen swiftly and economically."

Preservation of revenue is at the core of every marketers agenda for 2009. Marketers who see this year as a time for investing beyond the current climate will emerge from the recession far stronger than their competitors.

About Loyalty Lab - Founded in 2003 and based in San Francisco, Loyalty Lab is a leader in on-demand customer loyalty technology. Its Software-as-a-Service (SaaS) offerings reduce implementation time and expense, eliminate the need for new software or hardware, and scale to meet the needs of any company. Clients include 1-800-FLOWERS.COM, Nine West, Spiegel Brands, Virgin America, and NVIDIA.

David Rosen
415-659-8270 x802

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