Software gives search marketing capabilities to ad agencies.
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Press Release Summary:
Efficient Frontier for Agencies enables advertising agencies to deliver paid search advertising technology and campaign management to their clients. Available for traditional and interactive ad agencies of any size, this integrated SEM solution combines client services with bid management technology based on Wall Street analytics and portfolio management approach. Choice of partner-reseller relationship, white-label, or co-branded offering is available.
Original Press Release:
Efficient Frontier Brings Search Marketing Capabilities to Ad Agencies through Partnership Program
MOUNTAIN VIEW, Calif., April 9 -- Efficient Frontier, the leading worldwide provider of search engine marketing (SEM) solutions, today unveiled Efficient Frontier for Agencies, an integrated solution program designed to enable advertising agencies to deliver best-in-class paid search advertising technology and campaign management to their clients.
Efficient Frontier offers ad agencies of any size an enhanced SEM solution that meets the marketing and business demands of their clients. Designed for both traditional and interactive agencies, Efficient Frontier provides agencies the choice of a partner-reseller relationship, white-label, or co-branded offering to deliver and integrate search marketing expertise and technology into their clients' marketing programs.
Under this new program, ad agencies can leverage the proven expertise of Efficient Frontier's paid search technology and services for large accounts, as well as small to medium-sized advertisers. Efficient Frontier's agency offerings are designed to grow with an agency's business by providing scalable paid search marketing solutions, account management and training.
"Agencies today face significant challenges integrating successful search marketing campaigns into their clients' overall marketing strategies," said Ellen Siminoff, president and CEO of Efficient Frontier. "We specifically designed our solution to meet the requirements of every agency, large or small. Our technology, combined with proven expertise in the search market, makes Efficient Frontier the go-to search marketing partner for ad agencies that want to offer the best search marketing services and support that their clients are demanding."
Efficient Frontier for Agencies combines expert client services with sophisticated bid management technology. At its core is patented technology based on Wall Street analytics and a portfolio management approach to maximize overall performance of advertisers' full keyword sets. The technology tests and predicts the highest return on all variations of keyword bids, factoring in multiple variables, including match type, ad copy, landing page, geographic location, seasonality, time of day and more. It then automatically determines and selects the optimal bids, adjusting when market dynamics and/or business goals change, to create a reliable and consistently higher rate of return.
About Efficient Frontier
Efficient Frontier is the leading worldwide provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing and enables customers to realize an average increase in ROI of 20 to 50 percent. With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords across search engines, including Google, Yahoo! Search Marketing, and MSN based on business objectives and marketing budgets. Today, Efficient Frontier manages more than $325 million in annual PPC spend, counts 80 of the top 500 search advertisers as clients and manages more than 25 million keywords. Efficient Frontier provides solutions for enterprise advertisers, and its Express product addresses individual advertisers and agencies. Headquartered in Mountain View, Calif., and with European headquarters in London, Efficient Frontier is a privately held company funded by Redpoint Ventures and Cambrian Ventures and has been in business for more than four years. For more information, please visit the company's Web site at www.efrontier.com or call 650-567-1000.
NOTE: Efficient Frontier is the trademark of Efficient Frontier, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
For more information contact:
Efficient Frontier
Michelle Schofield
O: 650-567-1052
C: 510-410-1260
michelle@efrontier.com
