Software facilitates least cost routing.

Press Release Summary:



Designed to work with SS7 and SIP-based signaling, Least Cost Routing allows wholesale and retail service providers to build flexible routing rules for their switching infrastructures, whether legacy or next-generation networks. It can implement updates in real-time from single point based on dynamic inputs from various external systems. Program then delivers consistent routing instructions to any call control element using appropriate signaling protocol.



Original Press Release:



Personeta Announces Availability of Next Generation Least Cost Routing Application



NAPERVILLE, Ill., and BOSTON, Sept. 12 / -- (VON Booth #1061) -- Personeta, the leading provider of Service Delivery Platforms (SDP) and IMS-ready applications, announced today the availability of its next generation Least Cost Routing (LCR) application. This application offers a significant improvement over traditional LCR solutions because it works with both SS7 and SIP-based signaling and supports real-time updates for routing rules.

The Personeta LCR application allows wholesale and retail service providers to build flexible routing rules for their switching infrastructures, whether legacy or Next Generation Networks (NGN). The new application can implement updates in real time from a single point based on dynamic inputs from various external systems. It then delivers consistent routing instructions to any call control element using the appropriate signaling protocol.

"To remain competitive, service providers are constantly improving the efficiency of their infrastructures. With the Personeta next generation LCR application, service providers can optimize routing to lower their service fulfillment costs and deliver higher service level agreements," said Mark McIlvane, Personeta's CEO.

The Personeta LCR application can be used in several operating contexts. For example:
-- Inter-exchange carriers terminating calls through other carriers
-- Service providers offering traditional local and long distance voice solutions using multiple inter-exchange carriers for call termination
-- Service providers operating hybrid circuit-switched and NGN environments

The Personeta LCR application is one of many applications that uses TappS(TM) NSC, Personeta's carrier-grade SDP and programmability environment engineered to rapidly deliver multiple service applications through a Java- based Service Creation Environment.

About Personeta
Personeta, is a leading provider of Service Delivery Platforms (SDP) and IMS-ready applications that enable carriers to improve profitability with value-added voice, data and video services. Personeta solutions help service providers maximize their existing capital investments in Intelligent Network equipment and services, while facilitating a smooth migration to IP-based networks. Personeta's TappS NSC speeds carriers' time-to-market and introduction of new service offerings. It also delivers the same services over any combination of network technologies -- fixed, mobile, VoIP and broadband. Personeta's corporate offices are located in North America and its technology center is based in Israel. For more information, visit www.personeta.com/ .

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