Software facilitates game design and development.

Press Release Summary:



Autodesk® 3ds Max® is available with physX(TM) SDK technology plug-in that provides 3D tools for multimedia development. Integrated plug-in functionality is combined with ability to export physics-rich characters and environments into runtime game applications. It lets users incorporate software physics effects and hardware-accelerated realism into game action in graphical manner. Modeling, animation and rendering software facilitates workflow and creative management.



Original Press Release:



AGEIA Announces physX Plug-in for Autodesk 3ds Max



AGEIA physX plug-in Enables Artists to Create, Test and Export Game Physics While Working in Familiar Autodesk(R) 3ds Max(R) Environment

LOS ANGELES, Aug. 2 -- At SIGGRAPH 2005, AGEIA(TM) Technologies, Inc., the pioneer in hardware-accelerated physics for games, today announced plug-in functionality that will enable support for AGEIA's physX(TM) SDK (formerly called NovodeX(TM)) for artists using Autodesk(R) 3ds Max(R), one of the most popular 3D tools for multimedia development. This closely integrated plug-in functionality will be combined with export capability, which will enable 3ds Max artists to easily export physics-rich characters and environments into runtime game applications.

With AGEIA's physX technology plug-in, artists can incorporate software physics effects and hardware-accelerated realism into game action in an intuitive, graphical way -- without requiring the intervention of programmers.

"The AGEIA physX plug-in for 3ds Max brings game physics closer to the artist by allowing 3ds Max users to create finely tuned physics models and test them without leaving the familiar 3ds Max environment," said Ken Pimentel, senior product manager for animation, Autodesk. "This simplifies the entire game development workflow and provides new creative options at every stage of the pipeline."

"Autodesk 3ds Max is a giant in the industry when it comes to creating quality visual effects, and dynamic content for games," said Manju Hegde, founder and CEO of AGEIA Technologies. "With support for AGEIA physX software and physX processor available for Autodesk 3ds Max, artists will have a remarkable new tool at their disposal."

Hegde concluded, "Physics acceleration marks a shift in game design, and with 3ds Max support, it will be very exciting to see what effects artists will design into next-generation games."

About 3ds Max software

3ds Max software is the most popular 3D tool for game development with consistent delivery of high-quality results. As content becomes more complex and workflow and creative management prove more challenging, companies look not only to the market-proven 3ds Max modeling, animation and rendering toolset, but also to Autodesk's commitment to providing solid cost of ownership benefits through engineering advancements, re-investment in R&D, and progressive subscription service advantages.

About AGEIA

AGEIA(TM) Technologies, Inc. is a fabless semiconductor company and the pioneer of hardware-accelerated physics for games. Its flagship product, the physX processor, is the world's first dedicated physics processing unit -- a completely new hardware category. The physX processor and supporting software deliver the processing horsepower to calculate real-time interactive worlds. Developers can define these worlds to obey the laws of classical physics, or create their own physical laws that make their game a unique, hyper-dimensional experience.

AGEIA seeks to ignite innovation in the games industry by working with leading developers, publishers, add-in board vendors and console manufacturers to deliver the next generation of physically immersive entertainment. Consumer add-in boards and systems equipped with the AGEIA physX processor and games that take advantage of the technology will be available in late 2005. For more information visit www.ageia.com.

Web site: www.ageia.com/

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