Software facilitates analysis of website usage.

Press Release Summary:



BlackTrack v9.0 enables real-time analysis of website traffic, tracking what visitors are searching for, purchasing, downloading, pages they enter or exit, length of time on website, and actions important to business. Software can identify websites and web pages that send conversion traffic using Referrers Report, while Path Explorer identifies path visitors take through website and links taken leading to sale. Easy Export Function exports reports in Excel or CSV format.



Original Press Release:



BlackTrack Web Analytics Releases New Version of Innovative Technology



BlackTrack Analytics Debuts Version 9.0 That's Better, Smarter, and Faster, With All New and Advanced Features That Benefit Users More

LOS ANGELES, July 7 // -- BlackTrack Web Analytics recently launched a new version of its web analytics technology that offers a smarter, more intuitive look at a website's performance and overall ROI, including offline direct marketing or catalog campaigns. BlackTrack Analytics version 9.0 integrates new tools like a bid management program, currently in beta, and advanced versions of previous tools, like executive dashboards, custom original reporting and advanced live cost analysis for online marketing campaigns.

With BlackTrack version 9.0., users can analyze traffic while they refine and strengthen their online marketing campaigns that could include CPC, CPA, Affiliate Management ROI evaluation and more. Users are able to track visitor actions, including what visitors are searching for, how long they're staying at a website, what they're purchasing, what they're downloading, and the pages on which they're entering or exiting. All data is in real-time; this means users get on-demand information about an action as soon as it's occurred.

"Our new 9.0 release in comparison to other providers provides much more detail, accuracy of statistics, reliability, and ultimately value for our users," says Geoff Simon, founder and owner of BlackTrack Web Analytics. BlackTrack Analytics offers a free 15-day trial and live demo on its website for those interested in trying their services and seeing what web analytics is all about.

The Technology Behind BlackTrack Analytics 9.0

BlackTrack Analytics uses a sophisticated tracking system that sends information to its server as visitors browse a website. When a user logs into their account, they have instant access to real-time data about how visitors are navigating their website, including where they come from, how long they stay and what page they exit on. This can consist of downloading white papers, filling out lead forms, online purchases or any specific action that is important to a business. BlackTrack Analytics 9.0 also serves low to high volume websites in excess of 100 million page views per month.

Key Features and Benefits

Bid Management 1.0, now in Beta, allows users to manage several keyword campaigns in multiple search engines with a single, user-friendly interface. Bid Management 1.0 includes cost-per-click management and full reporting, easy charting and analyzing functions, and an automated tracking setup. It is available by private invitation only for Enterprise Edition clients.

The Referrers Report identifies websites and web pages that send you conversion traffic and tracks the paths. The Bounce Rate Report tells why visitors leave, how many visitors leave, and pages they're exiting from. The Sales Summary Report identifies low and peak seasons for a service or a product. Path Explorer allows users to learn the paths visitors take through a website and identify links they follow to a sale. Identify and organize searches you naturally come up under when people type in specific sets of keywords with an Organic Search Report.

The Scenario Analysis examines the actions of visitors through steps they take from initial visit to check-out. Advanced Path Analysis provides a map of the most popular ways visitors browse your website. Advanced Campaign Management allows users to view the benefits of different online marketing campaigns quickly, painlessly, and on the same page.

The Easy Export Function exports a website's analytic reports in Excel or CSV format and the Web Analytics Tutor offers a simple, understandable description of what your website's statistics mean.

Pricing & Availability

BlackTrack Analytics offers two different packages. The E-Business Edition Package ($79.95) includes last visitor details, an Organic Search Report, a Referrers Report, the Easy Export Function, Web Analytics Tutor, a Bounce Rate Report, Advanced Campaign Management, a Sales Summary Report, Scenario Analysis, an Advanced Path Analysis and optional plug-ins.

The Enterprise Edition Package ($319.00) includes all services offered in the E-Business edition, plus an Executive Dashboard, Custom Reporting, Comparative Reporting, Advanced Live Cost Analysis, Advanced Merchandise Reporting, and Real-time Segmentation.

For more information about BlackTrack Analytics 9.0 or to sign up for a free 15-day trial, please visit the website at http://www.blacktrackanalytics.com/.

About BlackTrack Analytics

BlackTrack Analytics products help businesses achieve their Internet marketing initiatives after the first click. BlackTrack Analytics provides the insight needed to optimize a website's navigation, conversion ratios and overall usability. BlackTrack Analytics, Inc. was founded in 2000 with the ultimate goal of serving the growing needs of businesses conducting marketing campaigns on the Internet.

Source: BlackTrack Analytics, Inc.

CONTACT: Geoff Simon for BlackTrack Analytics, Inc., +1-800-673-0192, gsimon@sspr.com

Web site: http://www.blacktrackanalytics.com/

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