Software extends online communities to mobile environment.

Press Release Summary:

Offering rapid development and deployment platform, AIRMEDIA Aura(TM) enables simultaneous delivery of community-based gaming, social networking, and other branded entertainment applications to mobile subscribers. Program allows for delivery of application upgrades, features, and content for optimized product life cycle management. It maintains brand strength in mobile environment, and provides channel marketing, mobile content programming, and subscriber retention.

Original Press Release:

AIRMEDIA to Debut at DEMOfall Powerful Mobile Application Development and Delivery Platform for Rapid and Universal Reach

AIRMEDIA Aura(TM) Delivers Instant Extension of Online Gaming Communities, Social Network Communities and Global Brands to Mobile Environment

HUNTINGTON BEACH, Calif., Sept. 19 /-- AIRMEDIA Inc., provider of next-generation entertainment applications for leading brands and wireless operators, today unveiled at the DEMOfall 2005 Conference its new AIRMEDIA Aura(TM) rapid development and deployment platform. The platform enables the simultaneous delivery of community-based gaming, social networking and other branded entertainment applications to millions of mobile subscribers everywhere.

The growing power, portability and affordability of mobile devices have created tremendous opportunities in the mobile entertainment space. Experts predict the mobile market will top $8 billion by 2009 (Strategy Analytics) as the global wireless market boasts 2.3 billion subscribers that same year (In-Stat), with 195 million mobile subscribers currently in the U.S. alone (CTIA). Currently, online entertainment and other brand properties are unable to fully capitalize on the opportunity due to development challenges associated with disparate carrier networks, proprietary platforms, and an expanding offering of hundreds of mobile handsets of varying performance, quality and functionality. This has forced businesses to segment their mobile extension strategies in a way that limits market opportunity and prevents meaningful interactions with subscribers.

AIRMEDIA Aura eliminates these development and business challenges by requiring that an application be written once before it is rendered compatible to the widest range of mobile devices. With the Aura platform, AIRMEDIA allows online game publishers, feature film creators, music artists and other media leaders to instantly extend their brands and communities to mobile subscribers, while drastically reducing the time and cost of bringing applications to the market.

"There are more than 1.3 billion wireless subscribers today, but the application development and deployment process for mobile applications to date has been inefficient, and brand holders are experiencing challenges executing an integrated strategy to capture the opportunity," said AIRMEDIA CEO Don Harris. "We are proud to announce AIRMEDIA Aura, which we will leverage to help leading brand customers position themselves with comprehensive mobile strategies that can fully capture the revenue opportunity presented in wireless."

The AIRMEDIA Aura platform uniquely extends online communities and other brands to the mobile environment in a way that:

-- Elegantly integrates multiple community destinations within branded user interfaces with the highest quality graphics and usability;
-- Introduces a new paradigm for mobile user experience, channel marketing and mobile content programming and subscriber retention;
-- Maintains brand strength in the mobile environment by retaining the same look and feel users are familiar with;
-- Retains the open community-centric features today's subscribers expect;
-- Provides the fastest time to market;
-- Allows for the delivery of application upgrades, new features and content for optimized product life cycle management;
-- Extends customer's existing security, billing and other infrastructure;
-- Eliminates "porting";
-- Integrates with existing Web services; and
-- Takes full advantage of device capabilities.

At DEMOfall 2005, Mr. Harris will use a range of mobile phones and handsets to demonstrate the quality and dynamic delivery of several mobile applications and community features. AIRMEDIA Aura delivers BREW, Java and Flash Lite applications.

"AIRMEDIA Aura will have a significant impact on community-based mobile entertainment, driving innovative new uses and greatly improving the consumer experience," said Chris Shipley, executive producer of the DEMO events. "I am excited to have AIRMEDIA demonstrating its mobile development platform at DEMOfall among the best of the best."

As a meeting place for influential journalists, sought-after venture capitalists, top business executives and imaginative entrepreneurs, DEMO is a breeding ground for dynamic business relationships. For more than 15 years, the conference has been the birthplace of some of the technology industry's brightest stars, such as TiVo, Java and Palm. Its reputation for presenting the most cutting-edge technologies of today and the future has made DEMO the "must attend" show for fresh start-ups and established industry leaders alike.

About DEMOfall 2005
The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit

AIRMEDIA leverages its rapid, multi-platform AIRMEDIA Aura(TM) development platform to deliver cutting edge entertainment applications to leading wireless operators and their subscribers on any mobile device. Premier online entertainment properties similarly benefit through the ability to connect with their PC-based communities on the widest range of mobile platforms. AIRMEDIA is a QUALCOMM BREW Select Alliance Partner, Sun Microsystems Java Developer, Charter Member of Macromedia's Flash Mobile Program and Nokia Forum Pro Member. The Company is backed by Sierra Ventures and a syndicate of strategic private investors. Founded in 2003 and headquartered in San Francisco, California, AIRMEDIA can be reached via the Web at or 415.503.4080.

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