Software expands insight into online customer experience.
Press Release Summary:
After receiving requests from operational systems, SAS Real-Time Decision Manager combines customer data with SAS Analytics and business logic in real-time to determine optimal response. This includes eligibility-based recommendations, purchasing propensity scoring, and credit worthiness calculation. SAS for Customer Experience Analytics captures all customer interactions on Web site, transforms them into customer-centric knowledge, and integrates with other channel views.
Original Press Release:
SAS Adds New Elements into SAS Customer Intelligence
Real-time Analysis for Decision Making and Customers' Online Experience
HONG KONG, Aug. 4 -- Today's customers expect a personalized experience through the all customer touchpoints. To meet the market needs, SAS introduces SAS Real-Time Decision Manager and SAS for Customer Experience Analytics which are under SAS' customer intelligence suite.
SAS Real-Time Decision Manager is designed to provide the intelligence that drives the type of personalized customer experience. When SAS Real-Time Decision Manager receives a decision request from an operational system it combines all available customer data with SAS Analytics and business logic in real-time to determine the best response for the customer, such as:
-- Make a recommendation on a customer's eligibility to receive a particular offer.
-- Score a customer's propensity to buy a certain item.
-- Calculate a customer's credit worthiness based on the latest transactional information.
For example, a customer calls a financial institution to check his account balance and inquire about the minimum balance necessary to avoid a penalty. Based on this new input and the customer's past behavior and transactional history, the decision flow determines that this customer has a high probability of leaving for a competitor. Other factors indicate that his profitability is above average and he shows great potential for future returns. Based on this, the decision flow returns a recommendation to make an offer that will increase the probability of retaining this customer.
SAS for Customer Experience Analytics captures every interaction a customer has on the Web site of the enterprise, transforms it into customer- centric knowledge and integrates with other channel views to provide a more complete picture of the customer. The solution enables marketers to get answers to questions of online marketing. For example:
-- How do I identify the customers that prefer to research online and then purchase offline?
-- Which products are my customers researching online so that I can make them an appropriate offer?
Driven by the increasing demand of advanced customer analytics, SAS Customer Intelligence solutions sales grew 50 percent in 2007. The key customers of SAS Customer Intelligence around the globe include Citibank, DBS Bank and US Bank, etc.
Meanwhile, Gartner Inc. has placed SAS in the Leaders quadrant in its report "Magic Quadrant for Multichannel Campaign Management, 2008". For details, please visit www.sas.com/news/preleases/042908/gartner.html .
CONTACT: Edmund Kwong of SAS, +852-2105-3681
