Software enables contextual shopping capabilities.
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Press Release Summary:
Utilizing Opera's mobile Web browser, BREW® users can purchase and download contextually-relevant content such as applications, ringtones, wallpapers, and skins. BREW Distribution System provides complete integration with back-end billing systems and application management, enabling flexible billing that supports multiple pricing options for variety of contextually-relevant applications and content that can be presented to mobile end users.
Original Press Release:
QUALCOMM and Opera Software Enable Contextual Shopping Capabilities Via BREW-based Web Browser
SAN DIEGO, California and OSLO, Norway, November 17 - New Features Create Additional Revenue Opportunities for BREW Operators and Content Providers
QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, and Opera Software today announced their collaboration to introduce mobile users to contextual shopping capabilities via Opera's mobile Web browser and QUALCOMM's BREW(R) solution. Opera's contextual shopping capabilities allow operators to enhance their subscribers' wireless Internet experience by providing them with a feature-rich shopping experience, via BREW-enabled handsets. This advanced shopping experience gives users the opportunity to purchase and download contextually-relevant content such as applications, ringtones, wallpapers and skins. For example, if using the Opera mobile Web browser to search for an update on the latest basketball scores, a BREW-based contextual shopping experience would enable the user to click on a link and purchase a basketball game, or other basketball related mobile applications or features such as wallpaper, all directly from the browsing experience.
Contextual shopping features can be deployed rapidly at minimum cost to BREW operators since the capabilities leverage an operator's existing network infrastructure and components. Additionally, the BREW Distribution System (BDS) provides complete integration with back-end billing systems and application management, enabling flexible billing that supports multiple pricing options for the wide variety of contextually-relevant applications and content that can now be presented to mobile end users.
Opera adopted the BREW solution to meet the demand to provide mobile Internet users with a high-quality experience and enable them to tap into premium content in a simple, intuitive manner. The Opera browser for BREW offers high-speed, user-friendly Web browsing, allowing users to purchase easily applications and services relevant to the content they are viewing. The BREW solution is enabling Opera to leverage its global opportunities while reducing overall time-to-market.
"Opera is pleased to work with QUALCOMM to deliver contextual shopping capabilities via BREW," said Jon S. von Tetzchner, CEO of Opera Software. "We've had a great experience delivering the Opera browser for the BREW platform with KDDI in Japan and we are delighted to deliver compelling new services such as BREW-based contextual shopping to the global wireless marketplace QUALCOMM has helped create. We expect that the Opera browser will not only provide new opportunities for BREW operators, users and content providers, but it will further promote the adoption of mobile Web capabilities and the importance of mobile Web browsing technology."
"Contextual shopping capabilities via the BREW solution extend our commitment to enable diversified yet simplified shopping experiences for the end user while maximizing revenue opportunities for BREW operators and content providers," said Gina Lombardi, senior vice president of marketing and product management for QUALCOMM Internet Services. "This functionality enables new features that support a wide range of premium BREW-based applications and content that will be presented to end users based upon their real-time usage, allowing a more personalized wireless experience for BREW subscribers."
QUALCOMM's BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, developers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 27 manufacturers have offered more than 150 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, Alaska Communication Systems, ALLTEL, Cellular One, Cellular South, Cricket Communications, MetroPCS, Midwest Wireless, NTELOS, Pioneer, Rural Cellular Corporation and U.S. Cellular in the United States, Bermuda Digital Communications, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Iusacell in Mexico, VIBO in Taiwan, Tata in India, Telstra in Australia, VIVO in Brazil, BellSouth Argentina, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru, Movicom in Argentina, Movicom in Uruguay, Telcel and Movilnet in Venezuela, Verizon Dominicana, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.
Opera Software ASA is an industry leader in the development of Web browser technology, targeting the desktop, smartphone, PDA, home media and vertical markets. Partners include companies such as IBM, Nokia, Sony, Motorola, Adobe, Macromedia, Symbian, Canal+ Technologies, Sony Ericsson, Kyocera, Sharp, Motorola Metroworks, MontaVista Software, BenQ, Sendo and AMD. The Opera browser has received international recognition from users, industry experts and media for being faster, smaller and more standards-compliant than other browsers. Opera's browser technology is cross-platform and modular, and currently available on the following operating systems: Windows, Linux, Mac OS, Symbian OS, Windows Mobile, BREW, QNX, TRON, FreeBSD, Solaris and Mediahighway. Opera Software ASA is headquartered in Oslo, Norway, with development centers in Linkoping and Gothenburg, Sweden. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at www.opera.com.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
For further information please contact: Michele Bakic, QUALCOMM Internet Services, +1-858-651-4017, mbakic@qualcomm.com, or Emily Gin, Corporate Public Relations, +1-858-651-4084, publicrelations@qualcomm.com, or Bill Davidson, Investor Relations, +1-858-658-4813, ir@qualcomm.com, all of QUALCOMM Incorporated; or Michelle Valdivia, Marketing Communications Manager, +44-24-16-42-14, michelle@opera.com, or Peter Kelly, Vice President of Sales and Business Development, +1-760-476-1083, peter.kelly@opera.com, both of Opera Software
