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Software eases source database load for e-mail senders.

Press Release Summary:



Campaign Enterprise v9 e-mail marketing software facilitates large outbound e-mail campaign sending. Data Collision Prevention feature takes writeback events, like email opens and hyperlink clickthroughs, and batches them into holding area to prevent database lockup. Once database can handle more record updates, software initiates next batch of updates. Software makes sure not to overload SQL server or any other database machine.



Original Press Release:



New Email Marketing Software Technology Eases Source Database Load for Senders: Arial Software



TUCSON, Ariz., Feb. 17 -- Campaign Enterprise 9, the latest version of the field-proven email marketing software from Arial Software, introduces an elegant solution that eliminates the problem of database overload during large outbound email campaign sending.

Campaign Enterprise 9's Data Collision Prevention technology takes writeback events like email opens and hyperlink clicktroughs and batches them into a holding area long enough for the source database to catch its breath. Once the database is able to handle more record updates, the software initiates the next batch of updates, all while monitoring database performance to make sure it never overloads the SQL server or any other database machine.

This significant engine enhancement results in near-real-time updating of your database while avoiding the dreaded "database lockup" that can happen if enough queries hits the source database server in the same minute.

Campaign Enterprise 9 works with all the most popular enterprise databases: Microsoft SQL, Oracle, MySQL, Microsoft Access, and any other ODBC-compliant database.

"For high-volume mailers, Data Collision Prevention is a true lifesaver," said Mike Adams, president/CEO of Arial Software and email technology pioneer. "One of the things we learned while working with our high-volume clients is that very large outbound email campaigns can clobber a database server just from handling bounces, clickthroughs and unsubscribe requests. This is the solution for that problem."

Other new features of Campaign Enterprise 9, including a free 22MB download, can be reviewed at www.arialsoftware.com/benefits.htm

About Arial Software

Founded in 1993, Arial Software (http://www.arialsoftware.com/) is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.

Source: Arial Software

CONTACT: Steve Delgado of Arial Software, +1-520-615-1954, ext. 15, media.relations@arialsoftware.com Web site: www.arialsoftware.com/benefits.htm

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