Software drives prospects for sales force automation.

Press Release Summary:

Leveraging RAMP-UP(TM) for business-to-business prospecting, FRONTLINE PPM(TM) Prospecting Productivity Management assists inside and outside sales people by systematically identifying key decision makers and securing 30 min of their time to discuss value propositions. It provides visibility into quality metrics necessary for measuring continuous improvement, success, and ROI. Program is delivered as core component to Advanced Prospecting Skills Workshop and/or as stand-alone, on-demand application.

Original Press Release:

FRONTLINE Selling Cements Leadership With Software for Prospecting Productivity Management (PPM)

PPM Fills Gap, Driving Prospecting For Sales Force Automation

ALPHARETTA, Ga., March 15 /-- FRONTLINE Selling, the leading provider of high level, business-to-business demand-creation training solutions and outsourced services, announces FRONTLINE PPM(TM), Prospecting Productivity Management, an on demand software solution that leverages FRONTLINE's flagship methodology for high-value business to business prospecting, RAMP-UP(TM). PPM is proven to guide inside and outside sales people to higher success rates by systematically identifying key decision makers and securing 30 minutes of their valuable time to discuss a value proposition in a meaningful way.

"FRONTLINE PPM is the only tool solely focused on maximizing productivity at the very top of the sales funnel. Much like e-mail marketing or campaign management solutions extend the scope of CRM, PPM addresses a gap in the functionality traditionally offered with these solutions," according to Mike Scher, president of FRONTLINE Selling. "PPM reinforces the best practices indigenous to RAMP-UP(TM) (Repeatable and Measurable Process for Upgrading Pipelines) by guiding sales staff through a program to succeed and giving sales and sales management visibility into the quality metrics necessary for measuring continuous improvement, success, and Return On Investment (ROI)."

The software was developed, refined, tested, and proven with clients such as VMWare which uses it as a component of their "SolutionTrack(TM) partner program; and at FRONTLINE Selling, where the software has helped produce thousands of Meaningful Interactions(TM) (MI's) over the past 2+ years via FRONTLINE's outsourced services division for high value prospecting and demand creation. PPM creates a prospecting process flow, based upon FRONTLINE Selling's rigorous methodology, RAMP-UP.

FRONTLINE PPM is delivered as a core component to FRONTLINE's Advanced Prospecting Skills Workshop (APSW) an/or as a stand-alone, on-demand application. PPM features functionality for the sales prospecting needs of sales organizations for high-value and complex sales, either selling direct or through alliance partner channels.

FRONTLINE Selling helps companies that sell "high-value" solutions become more effective at building their sales pipeline. We do this via a strategic Vision-Lock(TM) Selling approach providing structure, metrics, and a common language around your demand creation activities. To support Vision-Lock(TM), we have developed and utilize our own tactical methodology (RAMP-UP(TM)) for execution. The result is a repeatable and measurable sales process transforming sales people into highly leveraged communicators of your value offering.

Companies large (RIM, Symantec, Microsoft, Sun Microsystems and BEA Systems) and small (Egenera, GuardianEdge and Arcsight) take advantage of FRONTLINE Selling's methodologies as either an outsourced services provider where FRONTLINE, leveraging our proprietary RAMP-UP(TM) methodology, identifies targeted executives and secures their TIME and ATTENTION, or as a skills development workshop where we teach these repeatable methodologies to the sales team.

Either way, sales people are able to engage in meaningful business dialogues with a highly coveted audience. The result creates net-new sales cycles with your solution at the forefront of dictating the business requirement and the buying process. For more information, please visit us on the Web at

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