Software drives ad revenue for small media companies.
Press Release Summary:
Leveraging Adobe® Flex® for creating rich Web applications, BuildMyAd(TM) allows small, independent advertisers that are not affiliated with a brand to customize print and online advertisements. Users can create visually engaging print ads, direct mail pieces, and other promotional materials with flexible, browser-based templates. Offered as self-service solution, software also allows larger businesses to offer marketing portal to their SMB customers.
Original Press Release:
BrandMuscle Introduces Intuitive Ad Builder Solution
BuildMyAd(TM) drives advertising revenue for media companies and provides value-add for business-to-business customers
CLEVELAND, June 4 -- BrandMuscle, Inc., an online marketing services company with solutions for national and local advertisers, announced today the launch of its new BuildMyAd(TM) solution. Unlike other industry leading BrandMuscle solutions that facilitate strictly defined ad versioning to comply with corporate standards, BuildMyAd allows small independent advertisers that are not affiliated with a brand to customize print and online advertisements. It accomplishes this by leveraging Adobe(R) Flex(R), an open source development framework for creating rich Web applications. BuildMyAd enables users to create visually engaging print ads, direct mail pieces and other promotional materials with flexible browser based templates.
"BrandMuscle used the powerful, open source Flex framework to create the BuildMyAd rich Internet application," said Dave Gruber, group product marketing manager for Flex at Adobe. "The BuildMyAd application is a great illustration of how the Adobe technology platform can be used to enable end users with innovative, highly engaging applications that work across platforms and operating systems."
BrandMuscle designed BuildMyAd as a self-service solution with two distinct applications; to help media companies drive revenue with efficient display and classified advertising templates, and to allow larger businesses to offer a marketing portal to their small and medium-size business customers.
Driving Revenue for Media Companies
BuildMyAd lets any user create fully customized and locally relevant print materials through an online interface, something newspapers, magazines and other media companies have been unable to easily provide due to the complex nature of display advertisements. The solution's five-step process walks the advertiser through planning, designing and purchasing display advertisements, as well as classified ads, printed inserts, online banners and other materials. Each interface is completely configurable and all rates, sizes and packages can easily be set up by the publication. Advertisers know up-front how much each ad costs before they get to the point of purchase, and they can save their work at any time and return later to complete their order. Completed ads are then stored in the system for easy retrieval and placement and payment can be made by credit card, invoice or account number.
"Media companies are looking for ways to drive more ad sales, and an online solution like this can reduce costs and reach a bigger audience of potential advertisers," said Phil Alexander, president and chief executive officer of BrandMuscle. "Advancements in technology like Adobe Flex have enabled us to provide a flexible template-based solution - now media companies have all the benefits of a self-serve ad display module without sacrificing unique and customized ads for their users."
Value-Add for Small and Medium-Size Business Customers
BuildMyAd can also be utilized by businesses looking to offer a marketing portal to their small and medium-size business clients. Similar to the media company application, independent advertisers log on to a marketing portal and walk through a five-step process to create customized advertising materials. For example, a food distribution company can offer BuildMyAd to its independent restaurant customers - providing an additional service that bolsters its offering and creates added value for its customers.
"In today's crowded business environment, companies are looking for ways to differentiate from the competition and provide solutions that may have traditionally fallen out of their range of services," said Alexander. "A marketing solution is a natural fit for companies who provide products and services to small and medium size business clients and who likely do not have these resources available to them. The key to growing a business is ensuring your customers' businesses are growing; marketing is vital to this success."
About BrandMuscle, Inc.
BrandMuscle is a full service, fully-integrated marketing services company with solutions for both national and local advertisers as well as media companies. Through a software as a service (SaaS) solution, BrandMuscle allows advertisers to create and fulfill customized and locally-relevant advertising and marketing materials. The company's BuildMyAd(TM) ( www.buildmyad.com ) solution for media companies and business-to-business customers enables local advertisers to access a self-service application for creating and producing print and online display and classified advertisements. BrandMuscle was founded in 2000 and is headquartered in Cleveland, Ohio. For more information about BrandMuscle, please visit www.brandmuscle.com .
CONTACT: Jaclyn Valrose of Edelman, +1-312-240-3378, Jaclyn.Valrose@edelman.com
