Software Development Tool streamlines rich media design/production.
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Press Release Summary:
AdArchitect toolset optimizes capabilities of developing interactive display ads. It includes PointRoll Creative Manager, built on Adobe® AIR® framework, that integrates with platform and enables users to upload files, build ad units, and make demos within existing workflow. PointRoll Flash API enables users to add any PointRoll Flash feature and PointRoll Flash Components Library provides drag-and-drop elements letting users manage rich media without writing code.
Original Press Release:
PointRoll Releases AdArchitect to Streamline Rich Media Design, Development, and Production
AdArchitect Leverages Leading-Edge Technologies to Reduce Turnaround Time and Enable More Robust Functionality for Rich Media Display Ads
NEW YORK, June 23 / / - PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI) and leading provider of rich media advertising, today launched AdArchitect, a collection of tools that helps designers and developers easily create, develop and deliver rich media ads. By streamlining the rich media ad development process, AdArchitect reduces production time by at least 30 percent.
The AdArchitect toolset leverages leading technologies that promote efficiency and enable more robust interactive display ads. The technology can be used to create an advertising unit across any of PointRoll's rich media executions, including expandable, polite, and floating formats. AdArchitect ultimately expedites the production cycle, saves time and reduces costs for advertisers and agencies.
In addition to full technical support, AdArchitect includes:
- PointRoll Creative Manager, a convenient desktop application that
seamlessly integrates with PointRoll's AdPortal platform and enables
users to upload files, build ad units, and make demos all within their
existing workflow. Creative Manager is built on the Adobe® AIR®
framework and functions regardless of the installed operating system
or changes in the Adobe Flash authoring environment, making it a
unique and advanced tool in the rich media development space.
- PointRoll Flash API, a custom API that allows users to add any
PointRoll Flash feature into their rich media experience regardless of
complexity. The PointRoll Flash API gives users full flexibility and
design control while ensuring that all creative units have PointRoll's
leading analytics tracking.
- PointRoll Flash Components Library, a collection of drag-and-drop
elements that allow users to easily add and customize complex features
without a deep understanding of ActionScript. Users can create
full-featured rich media ads, customize complex Flash elements, and
easily integrate rich media features without writing code.
"AdArchitect addresses our customers' need to streamline the development process, works with all PointRoll ad formats, and allows clients to update existing features in real time," said PointRoll CEO Jason Tafler. "For brands and agencies that require a more user-friendly and comprehensive tool that reduces the time needed to produce more engaging and interactive rich media campaigns, AdArchitect is the answer."
Each of these time saving and ad-improving tools helps advertisers create highly engaging rich media display ads which provide a 550 percent lift in engagement over standard ads and more than a 60 percent increase over flash banner ads.
"PointRoll's AdArchitect increases our efficiency tremendously by reducing turnaround time and makes it easier for us to meet project deadlines," said Jason Sutterfield, Interactive Technology and Production Director at The Martin Agency. "We are excited that PointRoll has taken the initiative to develop a tool that meets key needs for developers and agencies. Incorporating Adobe AIR technology makes AdArchitect more responsive than a browser tool, and by making the development process faster we can provide updates for clients in under an hour."
AdArchitect works within a user's existing workflow as the API and components are enabled inside the Flash Authoring environment and the Creative Manager resides on the user's desktop via an Adobe AIR application. The product suite is ideal for a wide range of skills levels as it includes components that minimize the need to code and a well-documented API for users with advanced ActionScript skills.
"PointRoll's AdArchitect is extremely well-designed, easy to use, and very intuitive," said Joseph Graiff, Technical Group Supervisor at CDMiConnect. "It has helped us streamline our design processes and develop creative units faster, which is a key consideration for any agency. AdArchitect enables us to conserve time and effort when launching new campaigns and updating existing creative, so that we can be as efficient as possible."
About PointRoll:
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI), is the world's leading online advertising rich media provider. PointRoll's superior rich media technologies and services enable brand marketers to connect with consumers by creating interactive online environments. Providing interactive features such as streaming video, polling, instant e-mail and data collection, PointRoll delivers measurable online advertising campaign results. PointRoll serves more than 85 billion rich media impressions each year - and serves two-thirds of the Fortune 500 brands. For more information, please visit www.pointroll.com.
Source: PointRoll
Web Site: www.pointroll.com/
