Software deploys value chain initiatives.

Press Release Summary:



WebSphere Commerce Business and Professional Editions and WebSphere Commerce Studio Developer Editions, v5.5 power value chain for selling, buying, and channel management. They help strengthen relationships and optmize sales, marketing, and brand experience. Users can capture and deploy best practices across all channels through flexible and sophisticated business processes, extended enterprise integration, and self-service tools for every member of value chain.



Original Press Release:



IBM WebSphere Commerce Business and Professional Editions and WebSphere Commerce Studio Developer Editions, V5.5: Complete Solutions to Deploy Value Chain Initiatives



At a Glance
WebSphere Commerce Business and Professional Editions and WebSphere Commerce Studio Developer Editions, V5.5 - power the value chain for selling, buying, and channel management.
o Strengthen and deepen relationships for maximum profitability
o Optimize sales, marketing and brand experience
o Maximize efficiency and productivity across the value chain
o Respond and adapt with agility to gain competitive advantage
o Deploy affordably and manageably - at your own pace
o Provide highly customizable and flexible store development environment based on an open architecture and industry standards

For ordering, contact:
Your IBM representative or the Americas Call Centers at 800-IBM-CALL (Reference: YE001).

Overview
WebSphere® Commerce business solutions lets you deploy a wide variety of value chain initiatives - from a simple online sales channel, to strategic sourcing, to a completely integrated, multitier demand chain - all on a single platform.

Automate, integrate, and externalize best processes across your business (and beyond) to enable an extended enterprise - a network of employees, suppliers, and partners collaborating to meet the full spectrum of customer needs.

One size does not fit all. Even if a system meets your needs today, it may not do so tomorrow. This platform provides the required extensibility and flexibility needed for you to adapt in the current shifting market environment.

WebSphere Commerce Professional Edition and WebSphere Commerce Business Edition (WCPE and WCBE): WCPE and WCBE offer enhancements over the previous V5.4. WCPE and WCBE allow you to strengthen and deepen business relationships by building stronger, more profitable relationships. This makes it easy for customers, suppliers, and partners to do business with you - anywhere, any time, and any way they want to.

You can lock customers into a level of convenience and personalized service that your competitors cannot beat. You can optimize sales, marketing, and brand experience through strengthening and extending your brand, and improving your bottom line through highly targeted marketing, well-informed merchandising, and customer-focused selling processes across all touchpoints and channels, maximizing efficiency and productivity across the value chain.

New enhancements also allow you to capture and deploy best practices across all channels through flexible and sophisticated business processes, extended enterprise integration and self-service tools for every member of the value chain. You have the freedom to focus on the core strengths that give you an edge in your business. Respond and adapt with agility for competitive advantage. You can sense change and respond on demand to dynamic business conditions such as customer demand, market opportunity, and competitive threat - based on an integrated view of customers, employees, suppliers, and partners. Adapt quickly, cost-effectively, and without disruption

WebSphere Commerce Studio Developer Editions: Get a quick start on developing your WebSphere Commerce Web site by using WCStudio Professional Developer Edition, or Business Developer Edition, V5.5. These powerful design and development systems, based on WebSphere Studio Application Developer (WSAD), include:
o WCPE in WCStudio, Professional Developer Edition, V5.5
o WCBE in WCStudio, Business Developer Edition, V5.5
o Tools to create and test a store under Integrated Development Environment (IDE) provided by WSAD
o Tools to support rules-based personalization
o Tool for building and extending Enterprise JavaBeans (EJBs)

Key Prerequisites
Refer to the Technical Information section for details.

Planned Availability Date
June 30, 2003, U.S. English and National Language versions (electronic and physical)

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