Software delivers wealth relationship management service.

Press Release Summary:



Finaplex OnDemand(TM) Software as a Service application is hosted, web-based, client relationship, and portfolio management application suiting independent financial advisors as well as Wall Street firms. Service integrates tax lot accounting, AIMR-consistent performance measurement, CRM, proposal generation, and portfolio management into single wealth management platform. Optional reconciliation services are offered, providing near turn-key application environment for users.



Original Press Release:



Finaplex Announces Finaplex OnDemand



Software as a Service Application Delivers Market Leading Wealth Relationship Management to the Desks of Financial Advisors

SAN FRANCISCO, June 20 / -- Finaplex, Inc., a leading provider of integrated wealth management software applications, today announced Finaplex OnDemand(TM), the industry's first Software as a Service application for wealth relationship management.

Finaplex OnDemand is a hosted, web-based, client relationship and portfolio management application for financial advisors. The service is based on Finaplex's enterprise software offering, called Finaplex Wealth(R), which has been successfully deployed in the wealth management industry for the past three years. Finaplex OnDemand integrates tax lot accounting, AIMR-consistent performance measurement, CRM, proposal generation and portfolio management into a single wealth management platform. Finaplex also offers optional reconciliation services, providing a near turn-key application environment for users.

This offering was designed to be delivered as a service that can manage the full range of needs of the wealth management industry, from the desk of the independent registered investment advisor, to the largest Wall Street firms managing millions of accounts. Finaplex OnDemand is designed to scale as a firm's wealth management business grows. "Finaplex will now offer the benefits of our integrated WRM desktop to a wider range of firms, including smaller firms that may not want to customize our enterprise application software and host it themselves," said President and CEO Pete Tierney. "Finaplex OnDemand allows firms to concentrate on what they do best -- provide financial advice and portfolio management -- without having to purchase, integrate, and manage several different software packages."

Finaplex OnDemand has been shipped to beta installations, including a regional bank specializing in private client services. General availability is planned for the Fall. John Foley, Finaplex's Director of Product Marketing, says, "We believe that Finaplex OnDemand is just what wealth managers need to win more business, provide better service, and manage their accounts more effectively."

Finaplex OnDemand supports the full cycle of wealth management service:

o Identify prospects' needs, goals, and preferences
o Propose strategies and portfolios
o Manage, monitor, analyze, and rebalance portfolios
o Report gains, losses, and performance.

It provides these services by consolidating front-office, custodial, transaction, and market data into a single database. All application functions use this common data. Finaplex has prebuilt interfaces to major custodial systems and market data feeds. By giving advisors access to this portfolio accounting and financial planning data, Finaplex gives them a whole new level of cross-selling and up-selling power. It helps them manage their Wealth Management business more effectively and gather more assets than they ever thought possible.

Although it can serve the needs of mid-tier firms, Finaplex OnDemand also can scale to handle large-enterprise account volumes.

Finaplex OnDemand is highly configurable. A customer firm can:

o brand the interface with its own colors, fonts, and logo
o embed its own, proprietary strategies and capital market expectations
o present menus tailored to its own operational groups
o opt to take advantage of Finaplex's reconciliation services, for a
total offering eliminating the administrative overhead associated with
other solutions.

To explore participating in the Finaplex OnDemand beta, email sales@finaplex.com.

About Finaplex, Inc.

Finaplex builds enterprise software and operates hosting services for the industry's leading wealth management advisory firms, including three of the top ten firms in the industry. Finaplex was the first to implement a complete new generation of web services based software applications supporting world class investment advisory services.

Finaplex was founded in 2000 by financial industry executives seeking to address a pressing business problem in the retail financial services industry -- the ability to leverage technology to grow assets under management without the commensurate overhead associated with servicing those assets. Based in San Francisco, Finaplex is today a leading provider of wealth relationship management and retail investment technology solutions. In addition to creating and offering market leading products, the company is also actively involved in defining the role of how technology is applied to wealth management.

The original product suite created by Finaplex, called Finaplex Wealth(R), is an enterprise platform solution that includes portfolio management, relationship management and customer administration, delivering integrated applications leveraging a common data set. Finaplex Wealth is designed to support retail, institutional and correspondent services wealth management and investment processes across the front and mid office. It can be customized to serve firms ranging in size from large global investment banks to independent advisors.

For more information, please visit the Finaplex web site at finaplex.com.

Source: Finaplex, Inc.

CONTACT: Sylvia Ahern of Finaplex Inc., +1-415-229-2273, or
pressinfo@finaplex.com

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