Software delivers interactive messaging to handsets.
Press Release Summary:
Openwave® Outreach Express enables operators and MVNOs to distribute rich content and information in real-time to subscribers on any handset. Integrated content and messaging solution is used for services such as campaigns around one-time events; ongoing subscriptions to information services; mobile marketing campaigns; and interactive messaging services. Optimized for application-to-person traffic, software is capable of driving hundreds of messages per second.
Original Press Release:
Openwave Launches Outreach Express for Mobile Interactive Subscription-Based Messaging Services
Helps Operators Deliver an Intuitive User Experience for Application-to-Person Messaging and Grow Communities for all Subscribers
REDWOOD CITY, Calif., Feb. 9 -- Openwave Systems Inc. (NASDAQ:OPWV), the leading provider of open software products and services for the communications industry today introduced Openwave(R) Outreach Express, which enables operators and MVNOs to distribute compelling rich content and information in real-time to their subscribers on any handset.
"Operators need an integrated content and messaging solution to respond to the need to grow their communities through messaging and meet the demand for subscribers' increasing interest in content being delivered to their handsets," said Scott Ellison, IDC. "Outreach Express will allow operators to perfect their user experience for push campaigns and content, enabling them to attract and retain subscribers."
Included as part of Openwave's MMS offering, Outreach Express delivers an intuitive user experience across a range of handsets for services such as campaigns around one-time events like presidential elections returns; ongoing subscriptions to information services like football, basketball, baseball, news and weather; mobile marketing campaigns; and interactive messaging services such as reality TV voting.
Outreach Express leverages Openwave's experience and best-of-breed technology for Multimedia Messaging Service (MMS). Operators utilizing Openwave Mobile Access Gateway (MAG) product will further benefit from significantly improved message delivery times and reduced total cost of ownership of the overall solution.
"Our solution is highly optimized for application-to-person traffic and is capable of driving hundreds of messages per second delivering content when users expect it most," said Rich Wong, general manager, messaging products group, Openwave. "We are committed to working with our customers to help them offer innovative services in mobile messaging."
About Openwave
Openwave Systems Inc. is the leading independent provider of open software products and services for the communications industry. Openwave's breadth of products, including mobile phone software, multimedia messaging software (MMS), email, location and mobile gateways, along with its worldwide expertise enable its customers to deliver innovative and differentiated data services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.
NOTE: Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.
CONTACT:
Nicole Arena
Openwave Systems, Inc.
+1-650-346-4293
nicole.arena@openwave.com
