Software aids in sales planning, analysis, and strategy.
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Press Release Summary:
ACCPAC Sales Optimizer(TM) mines transactional and customer data to create visual snapshots of sales performance metrics. Using graphical dashboards, business management application identifies sales successes and provides trend and critical sales analyses. It also identifies opportunities such as cross-selling, order frequency, and growth potential for products with existing customers. Software can also sort disparate data to compare sales figures.
Original Press Release:
Sales Planning, Analysis and Strategy Tool Designed to Help Improve Business Performance by Mining Key Customer Sales Data
PLEASANTON, Calif., October 21, 2003 - ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE: CA), announced today the launch of ACCPAC Sales Optimizer(tm), a business intelligence tool for small and mid-size businesses (SMBs) seeking a cost-effective system for improving their sales planning, analysis, and strategy development.
ACCPAC Sales Optimizer mines a company's transactional and customer data and creates visual snapshots of sales performance metrics that are the foundation for planning and ultimately seizing new business opportunities. Using graphical 'dashboards' and other easy to manage graphical elements, this latest business management application from ACCPAC clearly identifies sales successes and opportunities, provides trend analysis, and critical sales analysis. It instantly identifies typically overlooked customer opportunities, such as cross-selling, order frequency, and growth potential for products and margins with existing customers. ACCPAC Sales Optimizer fully integrates with all editions of the award-winning ACCPAC Advantage Series(tm) and ACCPAC Pro Series(tm) accounting systems, and allows data to be exported to spreadsheet programs such as Microsoft® Excel.
"ACCPAC Sales Optimizer takes a leap ahead of standard sales analysis tools and gives sales managers and business owners a sharp focus not only on where sales are happening, but where sales should be happening," said ACCPAC President and CEO, David M. Hood. "That kind of forward-thinking sales intelligence creates more opportunity to drive business growth and offers a tremendous competitive advantage."
Dashboard-Driven with Intuitive Graphics
The ACCPAC Sales Optimizer 'dashboard' provides a two-year snapshot of sales performance. It monitors total business activity, including customer, product and sales staff performance. In addition, the best customers, products and salespeople can be identified at a glance, measurable by revenue, units or margin.
ACCPAC Sales Optimizer uses graphs to visually identify trend information on all salespeople, products and customers. The software allows graphical analysis on any two categories of detail-for example, product mix within customer region.
ACCPAC Sales Optimizer also uses "traffic lighting," a visual analysis technique that automatically highlights good versus poor performance through a familiar traffic light coloring metaphor.
Identify Sales Opportunities with Critical Sales Analysis
With ACCPAC Sales Optimizer, companies can sort disparate data side-by-side to quickly compare key sales figures. Data can be set to show customer purchase histories from best to worst, or vice versa. Future sales opportunities are highlighted instantly. For example, a ranked list of a company's top customers and top-selling products may show that the sixth top selling product has no sales to the top two customers, revealing an instant cross-selling opportunity. ACCPAC Sales Optimizer provides critical sales analysis of order frequency, customer loyalty and retention. It drills down to help answer questions crucial to success such as, "Why are 46 percent of our customers buying fewer than ten of our products?"
Pricing and Availability
ACCPAC Sales Optimizer is currently available through authorized ACCPAC Solution Providers worldwide for an SRP of $800 (U.S.). To locate an ACCPAC Solution Provider, call 800-945-8007, or visit www.accpac.com.
About ACCPAC
ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE: CA), provides small and mid-size businesses a broad range of end-to-end business management applications designed to enhance customers' competitive advantage. Product lines include ACCPAC Advantage Series(tm), ACCPAC Pro Series(tm), ACCPAC HR Series(tm), ACCPAC Business Analysis Suite(tm), ACCPAC eTransact®, ACCPAC Exchange(tm), ACCPAC CRM(tm), ACCPAC CRM SalesTeam(tm), ACCPAC Warehouse Management System(tm), ACCPAC ePOS(tm), ACCPAC Insight(tm), Simply Accounting®, FAXserve(tm) and ACCPAC Messenger(tm).
Based in Pleasanton, Calif., USA, with offices in Australia, Canada, India, Ireland, the Middle East, the Netherlands, South Africa, Southeast Asia and the United Kingdom, ACCPAC has more than 500,000 customers and more than 7,000 channel partners in more than 130 countries worldwide. For more information about ACCPAC and our products, call 1-800-945-8007 in North America, or visit ACCPAC at www.accpac.com and www.accpaconline.com.
Copyright © 2003 ACCPAC International, Inc. All rights reserved. ACCPAC, the ACCPAC logo and the ACCPAC product names set forth above are registered trademarks or trademarks of ACCPAC International, Inc. in the United States and other countries. All other marks are trademarks or registered trademarks of their respective companies.
