Software adds video and animation to in-text advertising.
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Press Release Summary:
ContentLinkSM Rich Media for web publishers and advertisers features real-time web page analysis that continuously fine-tunes relevancy delivered between content, keywords, ad copy, and products and services. Using text analysis technology, it can discover relevant keywords on web page and automatically match them to relevant ads shown on mouse-over.
Original Press Release:
Kontera Launches Contentlink Rich Media Bringing Video and Animation to in-Text Advertising
SAN FRANCISCO, California, February 22 // --
- ContentLink(SM) Rich Media Brings the Best of Both Worlds to In-Text Advertising - Brand Relevance and Strong Conversion Rates for Online Advertisers
Kontera, a leading provider of In-Text Advertising(SM) solutions for web publishers and advertisers, announces the launch of ContentLink(SM) Rich Media, which brings video and animation ads to In-Text Advertising.
What sets ContentLink Rich Media apart from other In-Text Advertising solutions is Kontera's technology - its unique real-time web page analysis that continuously fine-tunes the relevancy it delivers between the content, the keywords, the ad copy, and the advertiser's products and services.
ContentLink is the only In-Text Advertising solution using a patent-pending text analysis technology to discover relevant keywords on a publisher's web page in real-time and automatically match them to relevant ads that are shown upon user mouse-over.
Kontera is introducing several new advertising units including the ContentLink Flex - the industry's first In-Text ad unit (up to 300 x 250
pixels) that enables not only video and flash creative but also interactive user control and forms that allow for advanced functionality, branding experience, and data capture that could be used for lead-generation.
For more about the ContentLink Rich Media, click here:
http://www.kontera.com/ContentLinkFormats/Content.htm
With this release, advertisers are now able to use rich media advertising in their In-Text ad unit, including video, audio, flash animations, and interactive forms. This gives advertisers the option to move beyond the standard text message and logo ad unit, which is the primary approach today with In-Text, and deliver relevant branding units at the highest point of engagement, helping to ensure a positive and memorable user experience that will translate into strong brand awareness and perception.
"We've been running Kontera's In-Text ads now for a while and have been extremely pleased with the results. Rich media and video is certainly the future in web advertising, and we're pleased Kontera is being aggressive in combining it with In-Text ads. We definitely expect to see increased revenue from it," said Andy Walker, founder of www.cyberwalker.com, one of Kontera's thousands of publishers serving ContentLinks on their website.
"We are launching ContentLink Rich Media in response to the increasing demand we have received from our customers who want to combine brand-building creative with the contextual relevancy that only Kontera's technology provides," said Bryan Everett, SVP of Sales at Kontera. "ContentLink Rich Media creates an online advertising vehicle that is the best of both worlds - providing strong conversion rates and sophisticated brand-building options all through one user-initiated ad unit. In today's world of keyword price inflation and scarce display ad inventory, our ContentLink product is a very compelling option for direct and brand marketers alike."
About Kontera
Kontera is a leading provider of In-Text Advertising(SM) Solutions, based on patent-pending contextual analysis technology that increases revenue and ROI for both web publishers and advertisers. The company's flagship product, an In-Text ad unit called ContentLink(SM), is a contextually relevant keyword that is discovered in real time on a web page from within Kontera's vast network of publishers and is automatically turned into a link to the most relevant ad from among Kontera's thousands of advertisers. Kontera's real time contextual analysis technology, which enables the ContentLink solution, is able to place ContentLinks on any type of online content including user-generated such as blogs and forums. With today's shortages of preferred real estate and inventory and the pricing limitations of many current online ad opportunities, ContentLink offers a successful solution by creating a new and previously untapped source of advertising revenue, while providing marketers with a better ROI than with other advertising vehicles. Kontera is backed by Sequoia Capital and Lehman Brothers, with offices in San Francisco and Israel. For more about Kontera, visit www.kontera.com.
Source: Kontera
