SiteStuff Partners with Mercado to Accelerate Online B2B Sales through Advanced Search & Navigation
Commercial Real Estate Procurement Solution Provider to Enhance Client Experience and Drive More Business
PLEASANTON, CA, June 28, 2006 - Mercado Software, the leading provider of e-commerce search and merchandising solutions, today announced that SiteStuff has selected their Mercado bSMART(TM) solution to improve how their business customers search and order products from their SiteStuff Catalogs.
SiteStuff markets a variety of products to the commercial real estate industry with a catalog of over 150,000 different MRO items including janitorial, lighting, electrical, HVAC, tools, and office products. In addition, SiteStuff also offers a contract management solution supporting the electronic creation, release, comparison and awarding of service contracts.
SiteStuff decided to look for a new e-commerce search and merchandising solution. After evaluating several vendors, including industry leaders identified in Gartner's Information Access Magic Quadrant, they selected Mercado to provide an enhanced experience and expanded search and navigation functionality.
"We selected Mercado for two reasons," stated Brad Chandler, SiteStuff Director of Product Management. "First, Mercado bSMART met our requirements better than any other solution, and second, Mercado demonstrated that they could offer a real partnership. Mercado has committed to be there for us beyond deployment, and to be responsive to our needs going forward."
Mercado bSMART provided two very important capabilities. First, its Active-Selling features will enable SiteStuff to improve their conversion rates and increase order sizes with sophisticated merchandising technologies that - in response to a search query - will display associated products and peripherals, as well as provide alternative items as appropriate.
Second, Mercado's UniClass(TM) technology enables the "normalization" of thousands of unique product descriptions used by SiteStuff's many suppliers. By classifying the search terms, no matter what search term was used, customers will be able to easily find the appropriate product or service.
"SiteStuff is very progressive B2B organization that plans to effectively leverage the power of e-commerce search and merchandising," said Corey Leibow, President & CEO of Mercado. "We are proud that they chose to implement Mercado bSMART as their business-to-business e-commerce search solution."
About Mercado Software
Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Tower Records, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About SiteStuff
SiteStuff, Inc. is the nation's leading procurement company in the commercial real estate industry. Serving over 1 billion square feet of commercial real estate, SiteStuff helps companies reduce procurement costs, streamline the invoice and accounting process, as well as provides information that gives companies greater control over their spend. SiteStuff works with industry leading companies including: CB Richard Ellis, Inc., Jones Lang LaSalle Americas, Inc., PM Realty Group, REIT Management and Research LLC, Trammell Crow Company, and Wells Fargo and Company. For more information about SiteStuff, please visit www.sitestuff.com .
Mark Shapiro
Davis-Marrin Communications
858-573-0736
cell 619-249-7742
mshapiro@davismarrin.com
