Sirit Plug-n-Play Readers Authenticate Sports Memorabilia


Prova Group Inc. to roll out collectibles application at Football Spectacular Show

TORONTO, Nov. 29 -- Sirit Inc. ("Sirit") (TSX: SI), a leading provider of radio frequency identification ("RFID") technology, announced today that Prova Group, Inc. ("Prova") has selected Sirit's Plug-n-Play SDIO reader as the RFID platform for their sports memorabilia authentication application. The portable reader solution will be used exclusively at the Football Spectacular Show, a large sports collectibles exhibition starting today at the Dallas Convention Center.

Prova's authentication application is designed to prevent counterfeiting of all types of collectibles, utilizing the SDIO Plug-n-Play reader operating at 13.56 MHz and ISO 15693 RFID tags. Each tag is assigned a unique identity associated with the signed collectible which is then registered in Prova's secure database creating an undisputable authentication record for present and future owners.

"The Sirit SDIO reader was selected because of its plug-and-play compatibility with HP's iPAQ pocket PC, in addition to the reader's durability and reliability," stated Charles Humphreyson, CEO of Prova Group, Inc. "Ultimately, Sirit's high level of commitment to service and support was critical in our decision process."

"We are excited about Prova selecting our reader for this application," stated Tony Sabetti, vice president, RF Solutions for Sirit Inc. "This is the type of implementation that hits the sweet spot for our Plug-n-Play products. These cost-effective readers can turn everyday tools such as smartphones, PDAs, handheld computers and laptop PCs into mobile RFID devices. Couple that with the iPAQ's wireless communications capability and you have a very useful, real-time adaptation of RFID technology."

This will be the first time Prova will use the "mobile authentication" system during autograph sessions at this week's Football Spectacular Show featuring NFL icons including Emmitt Smith, Troy Aikman, Michael Irvin, Joe Montana, Jerry Rice, Gayle Sayers, Earl Campbell, Thurman Thomas and many others. The Prova system records the exact time of the signature, the celebrity's secure identification code and where the signature occurred.

"Moving to the Sirit reader brings mobility and flexibility of use, easier tag reading, and it lowers our costs for implementation and set-up," concluded Mr. Humphreyson.

Sirit's family of Plug-n-Play products includes a USB as well as SDIO version and incorporates an integrated antenna supporting a wide variety of tag protocols. The reader simply plugs into one of these ports, opening up new possibilities for RFID application development. Sirit also provides a software development kit that includes standard software libraries, user reference manual, protocol reference guide, plus sample applications with source code. Sirit Plug-n-Play RFID products may be purchased from distributors and resellers worldwide. Information on all other Sirit products can be found at www.sirit.com.

About Prova Group Inc.

Prova is a Web 2.0 Software as a Services (SaaS) company based in Irving, Texas using a platform integrating RFID, mobile wireless, social networking and database technologies to provide ubiquitous accessibility and transparency to the information required for collectibles industry participants to confidently conduct their business anytime anywhere.

Prova's mission is to simplify and accelerate the commerce of the $40 billion annual worldwide collectible and memorabilia industry. Prova believes its platform will energize the collectibles industry by offering innovative services that qualify the authenticity of items and the framework to syndicate rich media and interactive content that augment a collector's knowledge. Prova's platform enriches the value of a collectible by embedding the visual characteristics of a collectible item with the item's provenance.

About Sirit Inc.

Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency Identification (RFID) technology worldwide. Harnessing the power of Sirit's enabling-RFID technology, customers are able to more rapidly bring high quality RFID solutions to the market with reduced initial engineering costs. Sirit's products are built on more than 14 years of RF domain expertise addressing multiple frequencies (LF/HF/UHF), multiple protocols and are compliant with global standards. Sirit's broad portfolio of products and capabilities are easily customized to address new and traditional RFID market applications including Supply Chain & Logistics, Cashless Payment (including Electronic Tolling), Access Control, Automatic Vehicle Identification, Near Field Communications, Inventory Control & Management, Asset Tracking and Product Authentication. For more information, visit www.sirit.com.

Source: Sirit Inc.

CONTACT:
Bill Allen,
Sirit Inc.,
(972) 243-7208 x2134,
ballen@sirit.com;

Lorelei Luchkiw,
Sirit Inc.,
(416) 367-1897 x249,
lluchkiw@sirit.com

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