Plans to focus on BTL activities during this festive season
Hyderabad – Sharp has introduced Air Purifiers equipped with their Patented Plasmacluster Ion Technology for India Market a little over ten months back. This range of Air Purifiers has been a quiet achiever for the Japanese company. Sharp also announced its achievement of 5 crore satisfied users till June 2012 for Plasmacluster Ion Technology, the highest in the world for Air Purification.
SHARP enjoys a competitive edge when it comes to Air purifiers in India. Same conclusion is derived by Tech Sci Research who predicts the Air purifier Market to reach Rs 560 Crores by the year 2016.
As Sharp Business Systems India Limited's Regional Manager – Neelesh Aghnihothri sees it, Purifiers are the need of the day, as we buy Mineral Water, RO or even better water filters. For what? To save us from some petty diseases like upset stomach etc. But what about airborne diseases? H1N1, Bird Flu, Swine Flu, Tuberculosis, and so many others are killing millions in India every year. We are blissfully ignoring this, while taking 20,000 odd Breaths every day! Just consider, 1.34 million premature deaths occurred in 2008 as per WHO from respiratory diseases!
Plasmacluster Technology can best be described as the next generation of Air Purifiers. They work by using an electrical discharge to create both Positive and Negative ions, which are then surrounded in water and then released into the air. Sharp says this process can clean the air and surface from irritants including dust, fungi, viruses, pollen and mould etc.
Sharp has entered into a business tied up with Vishal Peripherals for promoting the products in their existing network. "Vishal Peripherals, established in 2002, a point of time where the advent of computers began to change the way business would be conducted in future. Having a young management at the helm was an advantage as it provided scope for new ideas, innovation and the ability to build the organization as well as develop and educate our customers at a time when the cost of computing was prohibitive. This is exactly what we wish to repeat in promoting a new concept like Air Purifiers. We are also planning someunique marketing and promotion programs backed by strong technical support," said Vikas
Hisariya, the Managing Director of Vishal Peripherals.
"Today, Vishal Peripherals has assumed a leadership role, having one of the strongest brand names in the Retail segment in Andhra Pradesh with an exemplary track record in terms of products on offer, customer centric integrity and a solid commitment to service," he added.
According to Mr. Neelesh Aghnihothri, "Sharp will undertake a number of live product demonstration during the festive season. This activity allows our staff to interact directly with consumers and get feedback as to the consumers needs – the overwhelming reaction has been very positive so far."
"Clearly there is a consumer need that is not currently being met by most Retailers. We will use the knowledge gained from consumers to further advance the penetration into this thinly tapped market," he added. The Plasmacluster Ion Air Purifiers is an example of Sharp's effort to keep supplying the market with unique and one of its kind features and benefits.
Sharp Corporation which was founded in 1912 is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses. Driving cleaner and greener technologies is part of the social responsibility taken by Sharp. While LCDs, Sharp's core technology, saves energy, Sharp is in active creation of clean energy through its Solar Business for which is the undisputed leader worldwide. Currently Sharp has business capital stock of 204,675 million yen with a worldwide employee strength of 64,500 people (32,000 in Japan and 32,200 overseas).
About Sharp Business Systems (India) Limited:
Sharp considers India to be an extremely important market for its products. Sharp Business Systems (India) Limited (SBSIL) is a hundred per cent subsidiary of Sharp Corporation with its head office in Delhi and branches all across India. Within a short span of ten years in India, it is already amongst the top brands for Digital Multifunction Products (Network Printer/ Copier/ Scanner/ Fax) Multi©media Projectors LCD Display Solutions. SBSIL is aggressively focusing on the IT sector to provide complete Business Solutions with its new range of products.
Sharp in a very short duration has also made a mark in the extensively competitive consumer electronics market of India with its superior products like LCD TVs, Air Conditioners, Refrigerators, Washing Machines, Plasmacluster Ion Air Purifiers, Microwaves, Vacuum Cleaners and Mobile Phones. The company is making the product reach its customer through the existing consumer electronics distribution channel and its exclusive brand shops across the country. The company has a nation-wide sales & service network covering even the remotest locations of India. SBSIL currently has a turnover of Rs. 1000 crores. For further information please visit http://www.sharpproducts.in.