SHARP Chooses QNET's E-Commerce Direct-Selling Platform to Market Its Proprietary 'Plasmacluster Ion Air Purifiers'

New Delhi– Sharp, a leading name in Technology Innovation, today announced its partnership with QNET to market its proprietary Plasmacluster Ion Air Purifiers. As a pilot both companies have decided to place 2 models of Plasmacluster Ion Air Purifiers (Indoor air treatment units and Car air treatment units) on QNET’s redemption e-store currently. The redemption e-store is a part of QNET’s rewards program from where customers can claim gifts in exchange for points earned.

The Air Purifier utilizes Sharp’s Plasmacluster Ion Technology that creates a fresh indoor environment by generating negative and positive ions that eliminate harmful substances - pollen dust, allergens, viruses, molds, gases - and foul smell from air as well as surfaces creating a natural and fresh environment to breathe clean and safe air.

Speaking on the occasion Mr. Sunil K. Sinha, Managing Director CEO India Region of Sharp Business Systems (India) Limited said, “Purifiers are the need of the day, as we buy Mineral Water, RO or even better water filters. For what? To save us from some petty diseases like upset stomach etc. But what about airborne diseases? H1N1, Bird Flu, Swine Flu, Tuberculosis, and so many others are killing millions in India every year. We are blissfully ignoring this, while taking 20,000 odd Breaths every day! Just consider, 1.34 million premature deaths occurred in 2008 as per WHO from respiratory diseases! This partnership with QNET is expected to provide SHARP the needed impetus for users to experience its benefits , since we also believe that this latest technology needs to be experienced, before it can be confidently promoted and therefore what better medium ,than the word of mouth publicity , which the direct selling offers.”

Suresh Thimiri, CEO of QNET’s franchisee in India said, “While there is a lot of synergy between QNET and Sharp, both being companies that place importance on delivering innovative and quality products, our individual strengths complement each other.”

As Product Head of Sharp Business Systems India Limited, Shuvendu Mazumdar commented, “Unlike other air purifiers employing passive method that require the air to pass through a set of filters to clean and recycle the air, Sharp enjoys a competitive edge when it comes to Air Purification Systems as it incorporate an active method that reduces suffocation/ staleness by generating fresh air.” Plasmacluster Ion Technology Mimics Nature by generating Positive and Negative Ions which are released into the air, then reaches out to the surface and the corners of the room destroying infection causing germs & irritants like allergy & asthma triggers, e-Coli, Influenza Virus, H1N1, fungi, pollen etc. This also eliminates bad smell and VOC’s. “Clearly there is a consumer need that is not currently being met. We will use the knowledge gained from consumers to further advance the penetration into this thinly tapped market” he added.

The effectiveness of Plasmacluster Ion Technology has been proven by more than 22 independent and renowned research organizations across the world.

This technology won the Invention award in Japan in 2002 and more than 4 crore units have been sold worldwide since then making it truly the next generation Air Purification System.

Availability: Sharp air purifiers are available in the QNET redemption e-Store and other regional retails in Delhi, Mumbai, Kolkata and Bangalore. They are available as redemption products on QNET’s redemption e-Store with retail prices in other Sharp stores being Rs. 11,990/- and Rs.14, 990/- for the car air-purifier and indoor air-treatment unit respectively.


Sharp Corporation which was founded in 1912 is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses.

Driving cleaner and greener technologies is part of the social responsibility taken by Sharp. While LCDs, Sharp’s core technology, saves energy, Sharp is in active creation of clean energy through its Solar Business for which is the undisputed leader worldwide. Currently Sharp has business capital stock of 204,675 million yen with a worldwide employee strength of 64,500 people (32,000 in Japan and 32,200 overseas).

About Sharp Business Systems (India) Limited

Sharp considers India to be an extremely important market for its products. Sharp Business Systems (India) Limited (SBSIL) is a hundred per cent subsidiary of Sharp Corporation with its head office in Delhi and branches all across India. Within a short span of ten years in India, it is already amongst the top brands for Digital Multifunction Products (Network Printer/ Copier/ Scanner/ Fax) Multi-media Projectors & LCD Display Solutions. SBSIL is aggressively focusing on the IT sector to provide complete Business Solutions with its new range of products.

Sharp in a very short duration has also made a mark in the extensively competitive consumer electronics market of India with its superior products like LCD TVs, Air Conditioners, Refrigerators, Washing Machines, Plasmacluster Ion Air Purifiers, Microwaves, Vacuum Cleaners and Mobile Phones. The company is making the product reach its customer through the existing consumer electronics distribution channel and its exclusive brand shops across the country. The company has a nation-wide sales & service network covering even the remotest locations of India. SBSIL currently has a turnover of Rs. 1000 crores. For further information please visit

About QNET

QNET is one of Asia’s leading Direct Selling companies comprising around five million customers and distributors around the world. The company offers a varied portfolio of lifestyle products and services through its proprietary e-commerce platform, along with a dynamic network marketing business opportunity.

Established in Hong Kong in 1998, QNET today has a global footprint with offices and agency partnerships in more than 20 countries and distributors, known as Independent Representatives (IRs) in more than 100 countries. In India QNET operates through a franchisee company.

QNET is a member of the Direct Selling Association in Malaysia, Singapore and the Philippines as well as the Hong Kong Health Food Association (HKHFA) and the Health Supplements Industry Association of Singapore (HSIAS).

For further information please visit

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Ajay Chanam

Head Corporate Affairs and Communications


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