SEVEN Delivers Push Email to the Popular Sony Ericsson Smartphones
Operators Can Enjoy Data Service Take-up Rates Second Only To SMS text Messaging
DUBAI, United Arab Emirates & REDWOOD CITY, Calif.--(BUSINESS WIRE)--SEVEN, the global market leader in push email software, today announced the availability of its push email software on the new Sony Ericsson M600 and P990 smartphones. SEVEN Always-On Mail comes preloaded on these devices, white-labelled with its partners, always conveniently located within a click or two from the home screen. On the device, users can find push email powered by SEVEN as Ericsson Mobile Organizer (EMO) from Ericsson, or as one of the push email brands marketed by the world's leading mobile operators.
With SEVEN's focus on ease-of-use and unmatched device support for push email, enterprises and consumers can get their emails in real-time, on the device of their choice. Using architecture built from the ground up expressly for mobile communication, SEVEN's solutions are secure, optimised for extending the battery life, and effective in bandwidth usage, making it the most affordable alternative for mobile access to personal and business email and other applications.
Preloading of SEVEN's push email software, which is specifically designed for simplified set-up for mass market adoption, has brought significant ARPU (Average Revenue Per User) increases to SEVEN's mobile operator partners. Take-up rates for the solution have reached as high as 35% of newly sold devices, a rate previously unseen for any mobile data application except SMS text messaging.
Paul Hedman, COO at SEVEN, states; "Mobile email is a significant growth market and users are demanding more from their devices. We enjoy a close working relationship with handset manufacturers like Sony Ericsson to guarantee that we offer the best possible mobile email functionality for both business and consumer users. We are proud to be the outstanding number one in number of devices supported for push email. Today we can ship SEVEN push email on more then 200 different mobile handsets, giving mobile users the widest choice".
The M600 and P990 are the latest 3G devices from Sony Ericsson and provide secure access to organisers, email, phone and the internet. Combined with SEVEN's Always-On Mail, users can send and receive email, read, edit and re-send email attachments as well as having always-on access to their calendar and contacts when on the move.
About SEVEN
SEVEN is a global provider of software that enables mobile operators, Internet email providers and service providers to offer their subscribers secure, low-cost, real-time access to business and personal email applications. SEVEN's software is specialized to meet the unique needs and requirements of the Fortune 500 enterprise, the small-to-medium organization, workgroups, individual professionals and consumers.
The SEVEN software supports all major device platforms, including BREW, J2ME, Microsoft Windows Mobile, Palm OS and Symbian-based phones, and currently ships on over 200 mobile phone models manufactured by Hitachi, HTC, HP, Motorola, Nokia, Palm, Sanyo, Samsung, Sony Ericsson and Toshiba. SEVEN is available today across major international network standards, and has been chosen by 100 leading mobile operators and service providers worldwide including: including Alltel, Bharti, Cingular Wireless, Etisalat, Globe Telecom, Hutchison, KDDI Corp., NTT DoCoMo, O2, Optus, Orange, Sprint Nextel, Starhub, Telefonica Moviles, Telenor Group, Telkom Indonesia, Vimpelcom and Yahoo!. SEVEN is headquartered in Redwood City, CA, USA, with local offices around the globe.
Contacts
SEVEN
Lars Aase
(46) 70 670 43 79
lars.aase@seven.com
