Services Portal promotes telephony subscriber acquisition.
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Press Release Summary:
Transforming business phones into marketing engines, Business Services Portal helps telephony providers win over SMB voice subscribers by incorporating unique package of marketing services from TARGUSinfo into their customer portals. Multifaceted, web-based offering includes capabilities for capturing inbound caller data, demographic profiling, and automated follow-up correspondence. It can also automate sending of mail to new residents within 72 hr of their move-in date.
Original Press Release:
TARGUSinfo Business Services Portal Helps Next-Generation Telcos Snag Business Subscribers
Solution transforms the business phone into a powerful marketing engine
SAN JOSE, Calif., March 19 -- TARGUSinfo today announced the TARGUSinfo Business Services Portal, a multifaceted, Web-based offering to help cable operators, CLECs and other next-generation telephony providers win over the 8 million or so small and medium-sized business (SMB) voice subscribers in the United States. According to market research firm Yankee Group, SMBs spend a total of $62 billion every year on telecom services, including $150 to $1,500 a month or more on Internet access.
The Business Services Portal benefits the many next-generation telecommunication providers who are targeting the business market as a way to grow their market share. These operators can easily incorporate a unique package of marketing services from TARGUSinfo into their customer portals, enabling business customers to transform their telephones into powerful revenue-generating tools.
TARGUSinfo, the leading provider of On-Demand Data(SM) services for telecommunication providers, made the announcement at Spring VON 2007, the global IP communications industry's premier event. TARGUSinfo is demonstrating the solution in Suite Marriott Willow Glen I.
Offerings in the Business Services Portal include:
-- Identify Callers . Subscribers use the Business Services Portal to capture the full name, address and phone number of inbound callers in their databases of customers and prospects for follow-up.
-- Profiling Callers . If subscribers wish, they can go a step further and profile inbound callers with short demographic descriptors. This data enables them to customize outbound communications or simply to understand who their customers are. Only TARGUSinfo can offer this level of valuable detail about callers.
-- Automated Remarketing . Subscribers can use the Business Services Portal to automate follow-up correspondence . for instance, a "thank you for getting in touch" note with a discount offer . to prospects who have called into their business but didn't immediately convert into customers. This follow-up also works with prospects who call in before or after business hours and it dramatically increases the odds of closing sales.
-- Mail New Neighbors . The Business Services Portal lets businesses automatically send mail to new residents in specified geographies within 72 hours of their moving in. A landscaper, for example, might use the portal to mail a lawn-care offer to new residents in the suburbs, getting the jump on competitors who have no way of knowing about these new neighbors.
-- Update My Listing . The Business Services Portal enables business customers to manage their online local search listings for unprecedented visibility. Business customers can update contact information and assign keywords to their listings that will maximize their prominence in local search results. These listings are pushed out to more than 35 local search engines and portals, enabling telecommunication providers to put their business customers in the forefront of consumer search results.
"To win subscribers from the telecommunication companies, the challengers need to transform the telephone into what it should have been all along for SMBs . not just a line into a building but a powerful marketing engine for building their businesses," said Joy Nemitz, SVP of Market Development for TARGUSinfo. "The TARGUSinfo Business Services Portal goes a long way toward accomplishing that goal."
The Business Services Portal is completely Web-based and nearly implementation free for both providers and customers. The bundle of services is just one way TARGUSinfo is delivering its uniquely definitive data into valuable services that help customers succeed in their businesses.
"Our extensive work with most of the nation's household-name cable operators has given us a unique perspective on some of their most pressing business challenges," said Kim Garner, TARGUSinfo Vice President of Product Marketing. "We look forward to adding more breakthrough services to the Business Services Portal and the rest of our offerings in days and years to come."
Business Services Portal services are powered by TARGUSinfo and sister companies Amacai and Localeze. For more information, visit the TARGUSinfo team at Suite Marriott Willow Glen I at VON on March 20-22 in San Jose, Calif. Or visit TARGUSinfo.com/biz.
About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand DataSM for telecommunication providers and other consumer-facing businesses. Its unique identification, verification and location services enable telecommunication providers, call-center operators, retailers, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).
Pete Simpkinson
TARGUSinfo
703.272.6200
pr@TARGUSinfo.com
www.TARGUSinfo.com
