Service provides real-time identity management.
Share:
Press Release Summary:
Available on monthly subscription basis, IdentitySweep protects consumers' identities by allowing users to scan billions of public records for suspicious activity associated with identity fraud, including attempts to create synthetic identity. Service then analyzes activity using IDBenchmark(TM) solution to provide risk score that indicates how much and for how long user's identity has been compromised.
Original Press Release:
Edentify and MyPublicInfo to Empower Consumers with Powerful New Tool for Finding and Eliminating Identity Theft in Public Records
For the first time, consumers can analyze their own public record data for inconsistencies, mistakes, and evidence of identity theft
BETHLEHEM, Pa., and ARLINGTON, Va., May 17 / / -- Edentify, Inc. (BULLETIN BOARD: EDFY) , a leading provider of identity management solutions, and MyPublicInfo, a leader in consumer identity protection services, jointly unveiled a new product called IdentitySweep (http://www.identitysweep.com/), the first real-time identity management service for consumers.
Now, by offering Edentify's IDBenchmark(TM) solution, a patented identity fraud assessment, detection, and prevention technology that produces a score for identity fraud potential as part of its service, MyPublicInfo can offer consumers a powerful new way to retrieve, review, and control information in their public records, as well as check its accuracy and ensure its safety from identity thieves.
"What is unique about IdentitySweep is that, for the first time, consumers are empowered with the tools necessary to effectively manage their public record data, and protect themselves from the potentially devastating impact of identity theft," says Terrence DeFranco, CEO of Edentify. "Before this service was introduced, consumers had to either rely on being notified by their credit card companies and banks of potentially fraudulent activity, or to scour through their own credit bureau reports, which, unfortunately, is a lengthy, burdensome process, the results of which usually come too late to stem the damage. Now, consumers will have the power to monitor all records tied to their name and social security number, and start investigating immediately if suspicious activity is detected, and that will greatly enhance their ability to prevent the damage."
IdentitySweep is more proactive than other services currently available to consumers, businesses, or government agencies and is generating great interest in the consumer market.
"IdentitySweep has surpassed the 10,000-subscriber mark in its first week of being live," says Pat Dane, Chief Revenue Officer of MyPublicInfo. "The consumer reaction has been phenomenal. Today's consumers are anxious about all the new ways that a fraudster can steal their identity, and IdentitySweep is the only real-time monitoring service to proactively notify them when someone is about to do something harmful."
This service, available at a low monthly subscription rate, protects consumers' identities by allowing users to scan billions of public records for suspicious activity associated with identity fraud, including attempts to create a synthetic identity. IdentitySweep then analyzes the activity, using Edentify's IDBenchmark solution, to provide a 'risk score' that indicates how much and for how long your identity has been compromised.
"We hit the bulls-eye with IdentitySweep," says Dr. Harold Kraft, CEO of MyPublicInfo. "We knew there was a gap in consumer-identity protection that needed to be addressed. Many people feel they have been left by the side of the road with the level of sophistication electronic identity theft scams have attained. With IdentitySweep, we have their backs covered online. But that doesn't mean they should give up the other means they have to defend themselves, like shredding all papers containing personal information before throwing them out."
About Edentify
Edentify, Inc. ("Edentify") was formed in August 2004 with the objective of becoming the leading organization in the field of developing and deploying data analysis technology solutions for preventing identity theft and fraud. It is currently a later development-stage company and expects shortly to begin a period of growth. Edentify will seek to fulfill its goals by analyzing the means by which identity crimes are perpetrated and through the development of new technologies and procedures to assist corporations, the government and consumers in the fight against identity fraud and related crime.
Edentify owns the intellectual property rights to two strategic approaches towards the detection and prevention of identity fraud. One is a patented information-based approach that analyzes identity data information for individuals in large databases, and is capable of detecting and scoring incidences of identity manipulation and potential theft (Identity Quotient Index(TM)). Edentify will continue to market this technology to the financial services industry, as well as to large healthcare organizations and local, state, and federal government agencies. The second approach, which is still under development, is a biometric technology that will be marketed through and is named after our wholly owned subsidiary, InMotion Biometrics, Inc. ("IMB"). This novel set of algorithms combines face and voice recognition techniques for authenticating the identity of an individual. Additionally, the system is designed as a multi-modal platform capable of combining the reading of two or more biometric technologies simultaneously.
Edentify is based in Bethlehem, Pennsylvania (website: http://www.edentify.us/).
About MyPublicInfo
MyPublicInfo, Inc. (MPI) was founded in Arlington, Virginia in 2004 to provide consumers with consumer background check and identity theft-prevention information and tools. MPI sells the most extensive background report available through the MyPublicInfo.com web site, partner web sites, and other marketing channels. For more information or orders, please go to http://mypublicinfo.com/.
Web site: http://mypublicinfo.com/
Web site: www.identitysweep.com/ http://www.edentify.us/
