Service provides quick-read overviews of business sectors.

Press Release Summary:

Accessible online, i-Expert business briefing and sales force tool provides key snapshots, such as performance statistics, market segments, regional breakdowns, and bullet points on industry's competitive and volatility environments. Portion of i-Expert brief content is available in question-and-answer format to help users prepare for conversation in business meeting. Targeted subscribers include bankers, marketing managers, and insurance professionals.

Original Press Release:

IBISworld Introduces 'I-Expert' Briefing Service

New Quick-Read Industry Overviews for Sales Reps & Others 'Who Need To Know On the Go'

LOS ANGELES (Nov. 15, 2006) -- IBISWorld (, publishers of business intelligence research, today introduced "i-Expert," a quick-read overview of business sectors designed for sales people and other time-crunched professionals who need a fast briefing about one of more than 200 top industries.

The new business briefing and sales force tool presents key snapshots about a covered industry, including performance statistics, market segments, regional breakdowns and bullet points on an industry's competitive and volatility environments. The i-Expert briefs are accessible online.

"We're best known for our comprehensive industry reports, but business professionals don't always have the time for a thorough review," says Harvey Jones, IBISWorld vice president. "We designed i-Expert to be a quick but substantive introduction to an industry. It gives a sales person, for example, the ability to understand the dynamics impacting a prospect before making that first critical sales call."

Other i-Expert users might include bankers, marketing managers, insurance professionals and others with need-to-know-now deadlines, Jones said.

A portion of the content in an i-Expert brief is presented in a question-and-answer format, enabling users to learn as they might through a one-on-one conversation with an industry expert. The Q&A format can also help a user prepare for a conversation by offering questions to ask in a business meeting.

"It is no secret that in sales, as in many other business pursuits, knowledge and insight are key assets," Jones added. "Our i-Expert briefs are a powerful resource for giving time-starved professionals the head start they need to be successful."


The 35-year-old IBISWorld provides a portfolio of business research and analysis products for a range of business, professional service and government organizations. The company publishes in-depth reports on more than 700 industries and profiles of more than 8,000 U.S. companies, along with databases of economic and demographic data relevant to various business sectors. IBISWorld's materials are valued for the breadth and depth of the research and analysis covering the entire U.S. economy, incorporating both financial and non-financial information impacting tracked industries and companies.

IBISWorld's products are available on the Web (, or for delivery through enterprise subscriptions for banks, companies and government agencies.

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