Service provides product development expertise.

Press Release Summary:

Offering assistance with taking products from concept to launch, Product Realization Service helps with various product design and manufacturing aspects. Support is provided for patent analysis, proof of concept/prototype development, manufacturing and regulatory issues, material/component selection, supplier identification, RFQ process management, and supplier evaluation/due diligence. Technical knowledge base covers more than 1,500 industries and 30,000 functional areas.

Original Press Release:

Guideline Introduces New Product Realization Suite of Services

Connects Companies With Expertise Needed to Take Products From Concept to Launch

NEW YORK, Nov. 14 / - Guideline, Inc. (BULLETIN BOARD: GDLN) , one of the nation's largest providers of custom business research and analysis, today unveiled its new Product Realization Service, which is designed to provide companies with the expertise required to take products from concept to launch.

For years, Guideline has been assisting clients at the intersection of business and technology by providing product development services regarding the "fuzzy front end" of ideation, concept evaluation and business case development. Through this experience, Guideline discovered a client need for support in the latter stages of product development as there are a multitude of issues facing design engineers, such as reliability, manufacturability, performance, safety, cost, testing, standards, sourcing and contract manufacturing. Guideline is now positioned to be the only single-source research provider that can help clients through every stage of the product development process.

Guideline's new Product Realization Service addresses this client need by offering assistance with everything from the "fuzzy front end" to the more practical aspects of product design and manufacturing, such as design for performance, materials selection, manufacturing process design and supplier qualification.

"Our Product Realization Service provides clients with an objective source for solving thorny design, technical and sourcing issues to make a new product or product extension a reality," said Brian Reuter, director of the Product Realization Service at Guideline, Inc. "In addition, Guideline is unique in that it delivers a team of experienced project managers and experts with a highly technical knowledge base in more than 1,500 industries and 30,000 functional areas of science, technology and business."

In product design and prototyping, Guideline assists with patent analysis, proof of concept/prototype development, manufacturing and regulatory issues. In addition, Guideline offers sourcing and contract manufacturing support with material/component selection, supplier identification, RFQ process management and supplier evaluation/due diligence.

Guideline has been providing support with sourcing and manufacturing needs for a broad range of industries and has fulfilled almost 10,000 requests from major companies in the past three years. Since 1984, Guideline has served more than 66 percent of the current Fortune 1000 technology-driven product companies.

"Guideline's new suite of Product Realization Services integrates this experience with an extensive global network of leading experts and engineering firms to help our clients easily and cost-effectively navigate the product development stages and turn a vague concept into a world-class product," added Reuter.

To learn more about Guideline's new suite of Product Realization Services, visit .

About Guideline, Inc.

Founded in 1969, Guideline (BULLETIN BOARD: GDLN) is the nation's premier provider of customized research and analysis designed to help companies make more informed decisions about critical business issues. Our suite of research capabilities includes Custom Market Research, Strategic Intelligence, On-Demand Research and Product Development Intelligence. Guideline specializes in nearly all major industries, including healthcare and pharmaceuticals, consumer packaged goods, financial and business services, media and communications, technology and manufacturing. Guideline, Inc. is located at 625 Avenue of the Americas, New York, N.Y., 10011. More information is available by calling 212-645-4500 or visiting .

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