Press Release Summary:
VerseraÂ® Active Messaging enables operators to insert interactive multimedia application logic directly into voice or video message, creating active message that subscriber accesses through mailbox. Subscribers can immediately purchase, subscribe, download, provide feedback, tell friends, or request more information while reviewing multimedia content. Large number of highly targeted 2G and 3G services and offers can be launched without modifying messaging system.
Original Press Release:
Glenayre to Unveil World's First Active Messaging Solution at 3GSM 2006
ATLANTA, Feb. 1 /-- Glenayre Messaging, a division of Glenayre Technologies, Inc. (NASDAQ:GEMS) and a global leader in providing next-generation messaging solutions and enhanced services, announced today it will unveil Versera(R) Active Messaging, the world's first interactive voice and video messaging solution, at the 3GSM World Congress in Barcelona, February 13-16, 2006. Part of the Versera Intelligent Communications Environment (Versera ICE(TM)), Active Messaging transforms the voice and video mailbox into a powerful multimedia content and commerce distribution and fulfillment engine.
Glenayre's Versera Active Messaging takes voice and video messaging to a previously unavailable level of interactivity. The new, patent-pending technology of Versera Active Messaging enables operators to insert interactive multimedia application logic directly into a voice or video message, creating an active message that the subscriber accesses through their mailbox. Unlike earlier generations of voice and video messaging solutions, which only allowed subscribers to listen to or view their content, active messaging enables subscribers to immediately purchase, subscribe, download, provide feedback, tell a friend, or request more information while reviewing the multimedia content delivered to their mailbox.
"With consumers in many regions accessing their mailboxes five to 10 times or more per month, the mailbox represents one of the most familiar touch points an operator has," said Mark Yaphe, Vice President of Product Management for Glenayre Messaging. "Active Messaging unlocks the potential of this touch point by turning it into a new distribution channel: a high-frequency, dynamic channel which drives incremental adoption and purchases of an operator's content and services."
"The opportunities are compelling," Yaphe explains. "Imagine a subscriber who has signed up to a ringtone service. Not only can that subscriber opt-in to receive and listen to a weekly top-ten ringtone in their mailbox, but now with Active Messaging they can order it, order the artist's CD, preview and purchase a video clip of the song, listen to other ringtones by that artist, or send the ringtone advertisement to friends. All while reviewing the ringtone delivered to their mailbox. Or, consider an invitation to attend a concert or event. The subscriber can not only view a promotional video message of the upcoming event, but now they can immediately purchase tickets to the event, get maps and directions, make travel and hotel arrangements, and find the nearest restaurants. Engaging subscribers in this new channel, with interactive multimedia content, will inevitably drive greater subscriber reach and more purchases."
Versera Active Messaging will enable operators to launch a large number of highly-targeted and personalized 2G and 3G services and offers without ever having to modify their messaging system, as all of the multimedia application logic is embedded right in the message. This will enable operators to quickly create compelling campaigns using VoiceXML, either in house or with solution partners, without the traditional costs and delays caused when making changes to a messaging system. Active Messaging is another clear example of the innovative solutions made possible by Versera ICE's VoiceXML powered applications.
The solution will be demonstrated at Glenayre's stand (C68, Hall 1) for the first time at 3GSM, where visitors will be able to open an active message, view a promotional music video from an artist and make purchasing decisions.
Versera Active Messaging is the latest feature to take advantage of the industry-leading design of Versera ICE. As a true next-generation messaging solution architected in Java and VoiceXML, Versera ICE enables the deployment of multiple applications on a single platform. Versera ICE is unique because it not only supports other applications written in VoiceXML, but the core ICE- enabled applications themselves, like Voice Mail and Video Mail, are also written in VoiceXML. This enables a service creation environment and compelling solution possibilities that are unmatched in the industry.
Glenayre will also be demonstrating advances in its successful portfolio of video solutions, including Versera Video Mail and Versera Video Portal.
Senior executives from Glenayre will be available for interview at the 3GSM World Congress. To meet with Glenayre and trial Active Messaging, please contact Helen Lyman Smith on +44 (0) 115 948 6901 or email firstname.lastname@example.org.
About Glenayre Messaging
Glenayre Messaging, a division of Glenayre Technologies, Inc. (NASDAQ:GEMS), is a global provider of next-generation messaging solutions and enhanced services for mobile and fixed carriers and MSO/cable companies. Glenayre systems are designed on open platforms with a standards-based architecture that supports IP and traditional telephony networks. Operators around the world have deployed Glenayre messaging solutions, including voice mail, video mail, multimedia messaging (MMS), and short message service (SMS). Glenayre Messaging, headquartered in Atlanta, USA, has been providing carrier-grade communications solutions for the global market for over 40 years. For more information, please visit http://www.glenayremessaging.com/.
Glenayre, Versera, Versera ICE and the Glenayre logo are trademarks of Glenayre Electronics, Inc.