Service offers mobile advertising management.
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Press Release Summary:
ClearMode comes with mobile advertising management module that lets operators and content retailers leverage advertising and sponsoring revenue. As fully managed service, it also allows operators, MVNOs, media, and brands to outsource all aspects of mobile content distribution. Service encompasses partner and supply chain management, search, discovery, delivery, and settlement for on- and off-portal content. Affiliate self-serve module is also included.
Original Press Release:
Wmode Launches Advanced Mobile Advertising Management Extensions to ClearMode
ClearMode Now Supports Management, Tracking, Metering and Financial Settlement For Mobile Advertising
LAS VEGAS, NV, April 5 / -- Wmode, the developer and operator of the ClearMode managed service, announces today the addition of a complete mobile advertising management module to the service. The addition of mobile advertising management allows operators and content retailers to leverage advertising and sponsoring revenue while providing this subsidized value to their consumers.
ClearMode is a fully managed service that allows operators, MVNOs, media and brands to outsource all aspects of mobile content distribution. The service encompasses partner and supply chain management, search, discovery, delivery and settlement for on-portal and off-portal content.
In supporting mobile advertising, ClearMode provides operators with the capability to create a unique set of advertising inventory across all the consumer wireless access channels and storefronts. This inventory is commercialized and managed using the ClearMode Advertising Service. Advertising includes banners, rotating images, animated GIF's, splash pages and sponsored links/services. The ClearMode Mobile Advertising Service includes an affiliate self-serve module to automate the sale, provisioning and targeting of advertisements based on geography and demographics. The service includes automated deployment, usage tracking and billing of advertising inventory. Additionally, an extensive set of controls are in place to protect the operator brand. Affiliates are provided with a set of reports that track click-through rates of their investment.
"Today's mobile content market continues to evolve and it is clear that consumer paid for content is not the only business model that will generate revenue for operators and content providers," said Emanuel Bertolin, Wmode's CEO. "Mobile advertising management is a natural extension to ClearMode and is the ideal solution for achieving additional revenue."
About Wmode(R)
Wmode operates ClearMode(R), a Mobile Content Managed Service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a suite of technologies and services on a managed service basis that enable mobile operators, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to valued consumers. Wmode, founded in September 2000, is a privately held company with offices in Calgary and Toronto, Canada and Bern, Switzerland. Further information about Wmode can be found at www.wmode.com.
CONTACT: Tom Beaman, Wmode, Inc., (416) 617-0506, tom.beaman@wmode.com
