Service links buyers and sellers of Internet telephony.
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Press Release Summary:
Utilizing market research and database segmentation to identify prospects, Leads-On-Demand identifies companies that want to purchase VoIP and telecommunications services. Prospects are then mapped to appropriate Leads-On-Demand clients based on selected criteria and delivered through secure, personalized portals. Each lead has specifically requested to be contacted by sales representative and also includes specific information detailing opportunity.
Original Press Release:
Revonet New Online 'Leads-On-Demand' Service Links Buyers and Sellers of Internet Telephony to Accelerate VoIP Sales Traction
NEW CANAAN, Conn., Aug. 16 /-- Driven by increasing demand for VoIP services, Revonet, Inc., a leading B2B Direct Marketing Company, announced today that it has launched public availability of its Leads-On-Demand solution. Revonet utilizes market research and database segmentation to identify best prospects and then makes thousands of phone calls to discover companies that are in the market for purchasing VoIP and telecommunications services. These highly qualified opportunities are then transferred in real time through the LOD product to a select group of vendors that are capable of servicing the interested company. Each lead has specifically requested to be contacted by a sales representative and contains very specific information detailing the opportunity. Currently being provided to a variety of regional and national telecommunications vendors, Leads-On-Demand has already proven its value through the generation of thousands of pre-qualified and highly effective sales leads for Revonet customers.
Starting today, Revonet is offering interested customers the ability to test 5 leads at no charge. Vendors can sign up for a subscription to Leads-On-Demand for as low as $75 per lead. This pricing is a fraction of what companies would expect to pay for a lead of this quality if they self generated these opportunities. However, the ability to take data from a shared lead source lowers the cost of lead generation. Each individual lead will only be distributed six times, striking the perfect balance between low cost and high usability.
"After exhaustive testing of the generation and delivery systems behind Leads-On-Demand, we are truly excited to open this opportunity to VoIP providers of virtually any size and type," said Scott Howard, CEO of Revonet. "Feedback from our testing program customers shows that these highly qualified, targeted sales leads can be converted into closed deals at a rate commensurate with current lead generation efforts, however, our leads are at a much lower cost. That represents a tremendous boost in ROI for Leads-On-Demand customers."
The Leads-On-Demand solution is focused on prospects that spend between $500 and $5,000 in Monthly Recurring Charges for data and telephone services ("MRC"). Each prospect interview is assessed to determine value variables and purchase indicators, including monthly spend, number of phone lines or stations, and existing service provider and contract expiration date.
As prospects are identified, they are mapped to appropriate Leads-On-Demand clients based on their selected criteria, then delivered through secure, personalized portals. Each sales lead includes the full customer profile including contact names, addresses, phone numbers, as well as contract size, expiration date and other helpful data. The records can be quickly and efficiently shared or fed into any number of existing CRM systems.
New customers can purchase leads in packages of 20 for as little as $75 per lead. Filtering criteria may also be added to increase the effectiveness of lead packages, with a per-lead cost of $25 for MRC filtering and/or $15 for Metro Service Area (MSA) designation. Leads-On-Demand therefore offers an industry-leading pricing structure -- even with maximum filtering, the total cost per lead is just a fraction of typical sales lead generation efforts.
"This allows sales operations of virtually any size to set a Leads-On-Demand budget that fits easily within their existing programs," said Howard, adding that Leads-On-Demand requires no long-term contract or commitment and can be set up easily online.
VoIP providers see instant Leads-On-Demand results
Howard credits the success to the in-depth telecommunications usage profiles Revonet develops, and the ability to gather critical contract expiration dates and spending rates, keys to identifying ideal targeted prospects for VoIP vendors. Leads-On-Demand test program users included three national-footprint VoIP providers as well as smaller firms.
"Unlike traditional search engines where the source of clicks and leads are often vague or unidentifiable, every single one of our leads is validated by a human interaction, and can be capitalized on almost immediately by a diligent salesperson," says Howard. "We believe that in the high-stakes VoIP sales game, marketers would rather pay for qualified, legitimate sales leads they can reach and talk to rather than clicks to a website that may or may not lead to revenue. This is the first step toward legitimizing sales leads for marketers, many of whom are tired of "fuzzy inquiries from the black hole in cyberspace."
"We believe we are on the verge of establishing a truly national, multi-vendor VoIP sales generation engine," says Howard, who welcomes more VoIP providers to test the quality of Leads-On-Demand sales leads, their dramatically increased conversion rate, and the ease of use of the company's sales lead portal system.
VoIP providers interested in learning more about the unique new program should visit revonet.com or contact a Revonet account manager directly at (203) 972-9488.
About Revonet
Revonet is the leading provider of actionable, database-driven business-to-business sales information products for the telecom and information technology industries. Through innovative turnkey and customized solutions, Revonet's clients receive immediate revenue opportunities and demonstrable increases in ROI.
Founded in 1999, Revonet has rapidly grown into an industry-leading provider of sales information products and services. Revonet's headquarters are located in New Canaan, Connecticut with call center facilities in Sioux Falls, South Dakota.
CONTACT: Sally Lefferts, Manager of Client Services of Revonet, Inc.,
+1-203-972-9488, or 1-877-358-LEAD
Web site: http://revonet.com/
