Service helps content creators optimize digital assets.

Press Release Summary:

Targeting photographers, videographers, and illustrators, Web-based LicenseStream Creator PRO service offers both tracking and licensing to creators and owners of digital content. Automated options convert non-paying content consumers into paying customers, helping creators obtain value from photos, video, and other digital assets as they get distributed on Web. Subscribers can embed terms of use into content's metadata, including where content can be used and for how long.

Original Press Release:

Imagespan Adds Digital Content Tracker to Its LicenseStream Creator Pro Service, Helping Subscribers Find and Convert Non-Paying Consumers of Digital Content into Paying Customers

LicenseStream Creator PRO Now Offers Tracking, Licensing in one Senlice, Empowering Content Owners and Creators to Make More Money from Their Digital Assets

NEW YORK, NY - October 23, 2008 - Imagespan Inc., which provides a digital content licensing and billing settlement platform, today announced the addition of a new content tracker to its Web-based LicenseStream Creator PRO service, delivering the first service to offer both tracking and licensing to creators and owners of digital content. LicenseStream Creator PRO offers additional licensing, reporting and publishing flexibility and options to the standard LicenseStream service for
photographers, videographers, illustrators and other providers of digital content.

The new tracker helps content creators find their digital content online, providing them with a view into where and how it is used. Imagespan has also added automated options to convert non-paying content consumers into paying customers. This helps content creators obtain more value from their photos, video and other digital assets as they get distributed on the Web. Until today, tools this powerful were
available only for large enterprises.

"Content creators and owners have long sought a combined service that provides visibility into where their content is going online, how it is being used, and then automates licensing and billing transactions to facilitate the flow of royalty payments," said lain Scholnick, chief executive officer and president, ImageSpan. "With this new tracker feature, LicenseStream Creator PRO puts licensing and tracking control into the hands of content owners and creators, seamlessly helping them to pursue untapped opportunities for new licensing, advertising and distribution while providing a means to resolve potential infringement issues Internet-wide. The addition of this new tracker makes LicenseStream Creator PRO the complete solution."

LicenseStream Creator PRO enables subscribers to embed into their content's metadata terms of use, including where the content can be used, for how long, in what geographies, etc. The new tracker continuously monitors billions of photographs, videos and other content on the Internet to locate a LicenseStream subscriber's digital assets with high rates of accuracy. In instances where terms of use for content have been infringed, a subscriber can select from any number of automatically generated email responses. These range from offering the opportunity to legally license the content, to requesting a link back to the content owner's site, inserting the content owner's ad feed, sharing ad revenues or issuing a take-down request. The service monitors to see when action is taken and reports back to the content owner.

"It's a no-brainer for me to sign up for this new integrated service -- it provides the support I need to track, market and to grow my business as a designer and provider of images," said Clement Mok, chief executive officer, Visual Symbols Library, who is widely recognized as a pioneer within the interactive marketing industry and the designer on the launch of the original Macintosh from Apple. "The ability to track content usage is a powerful idea. The addition makes LicenseStream Creator PRO a
simple, flexible and invaluable tool and resource."

Today's announcemenl was made at the PDN PhotoPlus Expo in New York.

About ImageSpan Inc.

Imagespan provides an enabling infrastructure for content licensing, helping content owners define rights and transact online in minutes. We automate today's manual licensing processes. Imagespan is the market-leading licensing automation platform partner for global advertising, content production and content delivery businesses. Enterprise partners using the Imagespan platform include Omnicom, Visible World and online advertising agencies. Imagespan offers a number of delivery options including
deployment through Adobe software. Founded in 2003 and based in Sausalito, California, Imagespan is a trusted solution provider and is the exclusive provider of license registry services to the PLUS Coalition, the international, multi-industry standards body for image licensing. For more information, please go to or call (888) 921-1221

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