Service expands brand/content provider mobile web presence.
Press Release Summary:
Combining mobile web technology with site development skills provided by partners, Bango 2Go provides content providers and mainstream PC web brands with mobile website building, hosting, traffic generation, monitoring, and global payment services. Single-step solution monitors mobile website activity with Bango Vision, which provides tracking technology to identify visitors, understand browsing habits, and personalize their mobile web experience.
Original Press Release:
Bango 2Go Gives Brands a Fast-Track to the Mobile Web
27 March 2007 - Bango, a leading player in the mobile web marketplace, today introduced a new service called Bango 2Go, which is a simple, cost effective way for brands and content providers to launch their presence on the mobile web. The new service - the first of its kind in the world - takes the guesswork out of participating in what industry analysts are calling the next internet 'gold rush'.
"Brands recognize the power and reach of the mobile web but have had trouble navigating the complex landscape of the mobile world," said Ray Anderson, CEO of Bango. "But with Bango 2Go they are up-and-running in just one step."
Bango has streamlined the process by combining its powerful mobile web technology with a wide range of site development skills provided by its partners. With Bango 2Go, content providers and mainstream PC web brands - large and small - get mobile website building, hosting, traffic generation, monitoring and a global payment service. They simply visit www.bango.com to get started and Bango manages the rest:
o Bango's leading partners, selected for their expertise, handle building and hosting the mobile websites.
o Traffic is generated through partnerships with mobile search providers including Google and Yahoo! plus a range of operator search solutions. Using Bango tools, brands drive traffic from their PC websites to the new mobile site.
o Mobile website activity is monitored with Bango Vision, which provides unique tracking technology that makes it simple to identify visitors, understand their browsing habits and personalize their mobile web experience.
o Bango supplies the world's leading mobile payment solution, giving brands that want to monetize mobile traffic the simplest way to integrate and comply with all the best billing channels world-wide.
The service costs £2,997 to set up, with monthly fees as low as £839 for hosting, the Bango Service, including billing, tracking, traffic, info and ongoing maintenance.
"By the end of 2008, twice as many people will have access to the internet world-wide through a mobile phone than a PC," says Anderson. "Extending onto the mobile web makes perfect sense for brands that want to reach out to their consumers."
Many of the world's leading commercial mobile businesses already depend on Bango to drive millions of pounds of revenue from mobile content. These include global brands such as News Corporation, World Wrestling Entertainment, Discovery Mobile and MTV. Businesses of all sizes use Bango to engage directly with their consumers on the mobile web with smaller, niche content providers forming the long tail of businesses moving to the mobile web.
About Bango
Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.
Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange.
Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com
For further information, please contact:
Sarah Keefe, VP Marketing Comms
Bango
Tel: +44 7786 932016
sarah@bango.com
Allie Andrews
PRPR
Tel: 01442 245030
allie@prpr.co.uk
