Sequentially Printed Cable Reel shows accurate wire length.

Press Release Summary:

True Sequential Footage(TM) cable reel uses footage mark to document remaining wire, beginning with zero at bottom of reel and ending with finished length at top. This mark allows for identification of re-order point and ultimately controls end-of-reel scrap. Precision is ensured with use of Doppler lasers, and unit's non-contact capabilities allow for zero slip and zero wear.

Original Press Release:

Cerro Wire Introduces True Sequential Footage

Hartselle, AL - Cerro Wire LLC, a leading manufacturer of copper electrical building wire ( and cable, introduces True Sequential Footage(TM), a sequentially printed cable reel that provides accurate wire length with each cut. True Sequential Footage prevents the need to carry excess cable inventory, providing precision length, accurate footage, and cost control.

True Sequential Footage uses a footage mark to document remaining wire, beginning with zero at the bottom of the reel and ending with the finished length at the top. The accurate footage mark allows for quick identification of the re-order point, guaranteeing the full purchased wire length and reducing random lengths. This better controls end-of-reel scrap.

The need to carry excess inventory is reduced with the precision cutting allowed by True Sequential Footage. Wire normally lost on each cut made with less accurate cutting systems (3 to 8 percent) is saved when True Sequential Footage's precision footage marking system is used.

True Sequential Footage uses Doppler lasers to ensure precision far more accurate than a mechanical counter. The non-contact capabilities allow for zero slip and zero wear compared to a contact counter during the cutting process. Rigorous accuracy tests show that Cerrowire's measurement system produces an accuracy of better than plus or minus one percent.

"Cerrowire developed True Sequential Footage to address a problem that plagues every electrical distributor - the need to carry more inventory to cover wire cutting inconsistencies," says Rick McDonald, President of Cerrowire Electrical Distribution ( "True Sequential Footage isn't just one of our best products; it's one of the best and most innovative products out on the market."

About Cerro Wire LLC

Cerro Wire LLC, a leading manufacturer of copper electrical building wire and cable, supplies its products to wholesale electrical distributors and retail home improvement centers across North America. Cerrowire's Electrical Distribution Division offers building wire for residential, commercial and industrial use. Our operating philosophy focuses on customer service, low cost operations, simplification and innovation. Our employees operate manufacturing and distribution facilities around the United States. Cerrowire® is a member of The Marmon Group/Berkshire Hathaway Company.

Please visit our website at for a complete description of our products and services. For more information, please contact Dale Crawford at 256-773-2522, or via email at

Contact Information

Annmarie Latta

617-367-0100 ext. 168

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