Semiconductor Chip targets digital mobile TV market.
Press Release Summary:
Optimized to deliver video and audio in mobile phones and other handheld products, NeoMobileTV(TM) companion chip works with mobile TV tuners and demodulators to support mobile TV standards worldwide, including ISDB-T, T-DMB, E-DMB, DVB-H, and MediaFlo. Chip is based on multimedia engine that uses array-processing architecture. Engine is fully programmable and can support H.264, WMV, MPEG-4, H.263, and DivX video decoding at frame rates up to 30 frames/sec.
Original Press Release:
NeoMagic Announces Availability of NeoMobileTV(TM) Companion Chip for Worldwide Mobile TV Market
SANTA CLARA, Calif., Nov. 16 / -- NeoMagic Corporation (NASDAQ:NMGC) announced today the availability of its NeoMobileTV(TM) companion chip for the fast growing digital mobile TV market. The NeoMobileTV companion chip is optimized to deliver high quality video and audio at very low power for mobile TV applications in mobile phones and other handheld products. In addition, it is designed to work with all major mobile TV tuners and demodulators to support mobile TV standards around the world including ISDB-T, T-DMB, E-DMB, DVB-H and MediaFlo.
The NeoMobileTV companion chip is designed for easy integration into feature phones with minimal redesign to existing architectures. This enables developers to capitalize on engineering investments already made, saving significant development cost and time as compared to traditional design methods. Several Asian companies are currently working to develop products for the worldwide mobile TV market based on the NeoMobileTV.
"The NeoMobileTV companion chip is part of a more comprehensive mobile TV solution from NeoMagic. Our mobile TV solution also includes comprehensive software, hardware reference designs and a complete development environment. Most importantly, our ability to easily 'add-on' the mobile TV solution to existing phone designs allows us to target the highest volume segments of the mobile handset market," said Doug Young, President and Chief Executive Officer of NeoMagic Corporation.
The NeoMobileTV companion chip is based on NeoMagic's proprietary multimedia engine that uses an array-processing architecture to deliver improved power efficiency and processing performance. NeoMagic's multimedia engine is fully programmable and can support H.264, WMV, MPEG-4, H.263 and DivX video decoding at frame rates up to 30 frames per second. The NeoMobileTV also offers an "LCD pass-through" feature that enables a highly power efficient usage model in feature phone designs.
About NeoMagic
NeoMagic Corporation delivers semiconductor chips and software that provide mobile solutions that enable new multimedia features for handheld devices. These solutions offer low power consumption, small form-factor and high performance processing. The Company demonstrated one of the first solutions used for H.264 video decoding in a mobile digital TV phone, and is developing and delivering solutions for audio/video processing of the dominant mobile digital TV standards, including ISDB-T, T-DMB, E-DMB and DVB-H. For its complete system solution, NeoMagic delivers a suite of middleware and sample applications for imaging, video and audio functionality, and provides multiple operating system ports with customized drivers for the MiMagic product family. NeoMagic has a patent portfolio of over 25 patents that cover NeoMagic's proprietary array processing technology, embedded DRAM and other technology. Information on the Company may be found on the World Wide Web at www.neomagic.com .
NOTE: NeoMagic, and the NeoMagic circle logo are registered trademarks, and MiMagic and NeoMobileTV is a trademark, of NeoMagic Corporation. All other trademarks are the property of their respective owners. NeoMagic disclaims any proprietary interest in the marks and names of others.
