Selecta Corp, LLC Fuels Its Growth with Microsoft Dynamics AX

Winston-Salem, NC - Dec 15, 2006 : Sunrise Technologies, Inc. announces that Selecta Corp, LLC (dba Dickies Medical Uniforms) located in Farmers Branch, TX, has chosen Microsoft Dynamics AX, formerly known as Axapta, as their new ERP solution to support its growing business.

Selecta Corp, LLC, an exclusive licensee of Williamson-Dickie Mfg. Co., is a leading producer and marketer of men's and women's medical uniforms and shoes, Chef & Hospitality garments, and Mens Underwear, all distributed under the Dickies label. Founded in 2002, the company has experienced remarkable growth and has rapidly become a leader in the medical apparel industry. The Microsoft Dynamics AX solution and Sunrise Technologies apparel expertise will help Selecta continue to provide the latest in medical apparel and increase the Chef & Hospitality and Underwear businesses.

"After conducting a detailed investigation of Tier 1 ERP solutions, Selecta was impressed with the flexibility Microsoft Dynamics AX provides," states Randy Bartlett, Senior Vice President of Selecta Corp, LLC. "Microsoft Dynamics AX enables growing companies to model and expand the solution to meet their needs as their business grows. Microsoft Dynamics AX contains core ERP functionality that is built with the widely accepted look and feel of the Microsoft tools that are universally used in today's business environment. These existing capabilities, along with the Sunrise Technologies' experience, will help Selecta enable a solution that is well positioned for the apparel business and can be brought up quickly with a lower total cost of ownership than traditional ERP solutions".

"Microsoft Dynamics AX was developed with a goal to provide our partners with the best possible solution to meet individual customer requirements," said Chris Sakalosky, South Central Area general manager for Microsoft's Small to Mid Market Solutions and Partners Group. "Companies like Selecta typically face a lot of complexity to reap the benefits of traditional ERP solutions, especially when applying them to a global marketplace, so our goal has been to deliver a highly customizable application that can scale to the needs of businesses like Selecta effectively and affordably."

"Selecta Corp, LLC is a perfect fit for both Microsoft Dynamics AX and Sunrise", states John Pence, President of Sunrise Technologies, Inc. "At Sunrise, we specialize in applying Microsoft Dynamics AX to global apparel companies. Microsoft Dynamics AX is a great fit for a rapidly growing and successful company like Selecta. We are excited about our partnership and expanding our support in the South Central region."

Sunrise Technologies was founded in 1994 as a consulting services company and has implemented many successful supply chain and ERP solutions. Sunrise Technologies is a Microsoft Gold Certified Partner specializing in the Microsoft Dynamics AX ERP system. Sunrise is specifically recognized by Microsoft as the Microsoft Dynamics AX provider for the textile, apparel, and footwear industries. Sunrise is headquartered in Winston-Salem, North Carolina with a regional office in Dallas, Texas and a technology center in New Delhi, India.

For more information, contact:
Sunrise Technologies
Tel: 336-722-6741

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