Press Release Summary:
Featuring capless design that swings out 180Â° from protective shell, TravelDrive(TM) provides up to 8 GB capacity for saving and transporting digital files. Integrated Portable Vault USB security software offers password protection and 256-bit encryption, while Readyboost(TM) capabilities enable drive to be accessed by WindowsÂ® Vista(TM) PC to provide additional system memory. Portable, secure device has wrap-around blue LED indicator that shows when data is being transferred.
Original Press Release:
Memorex USB Flash Drive Features 'Sport-Utility' Design
CERRITOS, Calif., May 2 -- Memorex, a portfolio brand of Imation Corp (NYSE:IMN), today announced a new addition to its popular line of USB flash drives. The latest Memorex TravelDrive(TM) combines today's most popular flash drive features in a distinctive sport utility design. Sporting a range of off-road inspired colors, Memorex equipped its new TravelDrive with a jack-knife design, security software and Readyboost(TM) capabilities for use with Microsoft's Windows(R) Vista(TM) operating system. With up to 8GB of capacity, the all-new TravelDrive allows consumers to capture, save and share their digital files in an ultra-portable, stylish and secure device.
Memorex's newest TravelDrive incorporates a cutting-edge, capless design that swings out 180 degrees from the protective shell, making it a convenient and fun way to store data, digital photos, video and MP3 files. Available in several off-road inspired metallic colors including Desert Orange, Sagebrush Green, Ocean Blue, Fire Red and Silver, the TravelDrive also sports a black, soft-touch outer shell for protection and easy gripping. The range of colors is as functional as it is fashionable, providing owners of multiple TravelDrives a natural way to organize their files by "color-coding." The device also includes a key ring, for added portability, and a wrap-around blue LED indicator so you always know when your flash drive is transferring data.
The new TravelDrive features an added benefit for users of the Windows Vista operating system, which allows qualifying USB flash drives to be accessed to provide additional system memory. This feature, called ReadyBoost, is designed to boost the performance of Vista PCs without adding internal memory components. The 2007 model TravelDrive is qualified for use with the ReadyBoost feature, in addition to being used for standard storage.
Making it as safe as it is stylish, each new TravelDrive comes standard with Portable Vault USB security software from Migo Software, Inc., a leader in data portability and security software. At a retail value of $29.99, Migo's Portable Vault adds to the TravelDrive's powerful password protection and 256-bit encryption to secure against data theft.
"Functionality meets style with the new Memorex TravelDrive," said Carla Pihowich, director of marketing, Imation Consumer Division. "Taking a cue from what consumers say they want in their ideal flash drive, we redesigned the new TravelDrive to be a feature-rich, sporty portable storage device with great safety features -- and it can actually boost your PC's performance, too."
The TravelDrive is the core of the Memorex family of portable USB storage devices, which also includes the Mini TravelDrive flash drive, Ultra TravelDrive hard drive, and the Mega TravelDrive hard drive.
Pricing and Availability
The all new Memorex TravelDrive will be available in May at major consumer electronics retailers and office super stores in the United States and Canada
and www.ememorex.com/. Suggested retail pricing is $19.99 to $129.99, depending on capacity.
Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp (NYSE:IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at http://memorex.com/.
Memorex, the Memorex logo, TravelDrive, Mega TravelDrive, Mini TravelDrive, Ultra TravelDrive, eMemorex.com, "Is it live or is it Memorex?" and Imation are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.
CONTACT: Jamie Ernst, +1-210-495-5757, email@example.com, or Lauren Moye, +1-602-808-1167, firstname.lastname@example.org, both for Memorex