Seagate Demonstrates Storage Management Module(TM) (SMM(TM)) with Texas Instruments OMAP(TM) Platform at 3GSM

BARCELONA, Spain, Feb. 12 -- 2007 3GSM SHOW -- Seagate Technology® (NYSE:STX) will demonstrate its Storage Management Module(TM) (SMM(TM)) running on Texas Instruments Incorporated (TI's) OMAP(TM) applications processor platform at Seagate booth number 2.1B69 located in Hall 2, Level 1 during 3GSM.

Seagate's SMM is a software solution containing drivers, utilities and tools to provide hard drive support for a wide variety of chipsets. Seagate's SMM will clear technical obstacles for integrating hard drives into popular consumer electronic devices such as mobile phones, personal media players, IPTV set-top boxes, automotive devices and others. The software is designed to optimize hard drive-powered devices for efficient power consumption, better media recording and playback performance, and instant-on response.

"As mobile devices continue to provide increasingly rich multimedia experiences to the end user, rapidly escalating storage requirements demand innovative solutions that keep pace," said Avner Goren, marketing director of Texas Instruments Cellular Systems Solutions. "Seagate's SMM harnesses the raw capacity of hard disc drive (HDD) storage, while simultaneously catering to the power and performance needs of mobile platforms. The strong multimedia capabilities of the OMAP 3 platform such as HD video download/playback and DVD quality camcorder functions will be well served by Seagate's SMM, as will the current generation of OMAP 2 platform-based devices as demonstrated here in Barcelona."

"SMM will ease the system integration and performance challenges traditionally associated with HDD in mobile platforms, thus adding the hard drive to a wide array of storage options that Texas Instruments can offer its mobile handset customers," said KC Kaanan, executive director in market development of Seagate's consumer electronics business unit. "By helping to make hard drive performance more accessible in a mobile platform, customers using TI OMAP processors have more flexibility to choose higher storage capacities that enable next-generation mobile business models."

Seagate's SMM Overcomes Technology Barriers

SMM is a software solution that overcomes many of the technology barriers for integrating the hard drive into mobile devices, enabling this advanced experience.

o Speeds time-to-market and cuts development time by providing certified drivers and a simple file system, enabling a turnkey HDD supported solution with the chipset. The included CE-ATA driver is interoperable with the SD and MMC controllers on TI's application processor platforms and most other mobile multimedia devices.

o Dramatically reduces HDD power consumption in mobile devices, extending battery life even while the consumer is enjoying power-hogging applications such as video. For example, SMM adds intelligence that utilizes onboard solid-state memory to increase the efficiency of delivering multimedia streams from the drive to the system.

o Improves device performance. SMM caches certain command sets to support performance features that consumers expect in mobile multimedia devices, such as instant-on and near-instantaneous media recording and playback response.

About Seagate

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award- winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe at

Source: Seagate Technology LLC


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