Schreiner MediPharm Selects DataLase® PACKMARK(TM) to Apply Lot and Bar Codes on Pharmaceutical Labels

(June 05, 2007) - DataLase, originator of the award winning DataLase® process, announces that its unique DataLase® PACKMARK(TM) solution has been chosen by Schreiner MediPharm to apply lot and bar codes on to pharmaceutical labels. DataLase PACKMARK enabled the company to produce labels where the variable information can be integrated into the design of the label, in keeping with the "clean" clinical look that is favored on pharmaceutical labels.

Schreiner MediPharm, a division of Schreiner High Tech Group, is a leader in the development and manufacture of innovative, customer-specific labels with value-adding benefits for the pharmaceutical industry. Traditionally, when pharmaceutical companies are using laser marking systems, a patch of black ink would be applied on the label and then ablated the ink to produce a negative image. Thus the variable information was included in a cumbersome black patch, which did not fit in with the clean clinical style of the rest of the label. In contrast, DataLase PACKMARK uses a low power CO2 laser to produce a positive black image on a white background without ink ablation. The area to be marked is coated with DataLase PACKMARK, and the laser then causes a chemical color change in the coating. This process demonstrates high-speed marking capability and excellent resistance against rubbing for maximum brand protection. No additional printing foil is required.

DataLase PACKMARK is a much simpler, cost-effective and environmentally friendly technology than traditional printing techniques. The laser-based print engine is highly efficient with almost 100% production uptime. The lifetime of the laser is over 30,000 hours and compared to thermal and ink jet printers it requires little maintenance and no replacing of print heads due to wear and tear.

"We are extremely pleased with the results achieved with DataLase PACKMARK," comments Peter Seidl, Director Technical Support, Schreiner MediPharm. "By replacing traditional marking systems with this solution we have managed to produce labels that are in keeping with the pharmaceutical style, while also achieving reductions in costs and time as well as increased production efficiency".

Trevor Wilson, VP Business Development, DataLase, comments: "With more than 50 years of industry experience, Schreiner MediPharm is well positioned to identify innovative solutions and we are proud that DataLase PACKMARK has been recognized as such."

More information about the award-winning DataLase process is available at or by e-mail at (for USA) and (for all other enquiries).

Background to DataLase:
DataLase, the originator of the award-winning DataLase® process, is a fast growing technology company, providing patented, innovative laser marking solutions across a diverse range of sectors. With its headquarters in Widnes, UK, DataLase also has a significant US operation based in Atlanta, Georgia. The patented DataLase® process is suitable for applications including product identification and anti-counterfeiting. The company's product range incorporates specialist solutions for primary and secondary packaging, as well as alternatives to print-and-apply labels. DataLase is also developing applications such as direct tablet and food marking as well as full color printing for the future.

Head Office: DataLase, Unit 3, Wheldon Road, Widnes, Cheshire WA8 8FW
US Office: DataLase Inc., 30 Technology Parkway South, Suite 300, Norcross, GA 30092

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