Scanbuy and Telefonica Moviles Espana to Launch Solution Allowing Widespread Use of Barcodes with Mobile Handsets in Spain

Atos Origin Selected to Provide Systems Integration

NEW YORK, April 10 -- Scanbuy, Inc., a global provider of wireless commerce solutions, today announced the completion of its mobile barcode platform created for Telefonica Moviles Espana, the largest wireless operator in Spain (TME). The platform is the first of its kind in Europe to combine multiple uses of barcodes on mobile handsets.

Scanbuy's platform supports TME's strategy to facilitate access to mobile content and use of the handset as a transaction device for its 21.5 million subscribers and will be the first integrated platform combining couponing/ticketing and print-to-mobile. Atos Origin, an international information technology services provider, has been selected to provide systems integration and project management services to bring the solution to market.

By selecting Scanbuy's mobile barcode technology, TME will offer its Movistar subscribers access to content by simply pointing their camera phone at a two-dimensional barcode, to be found in advertising, on TV, business cards or websites. Scanbuy's client application ensures quick and easy access to online data and multimedia services from a wide range of handsets. Scanbuy's service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS.

"Being selected by Telefonica Moviles Espana, the leading mobile operator in Spain, is not only proof of Scanbuy's best of breed mobile barcode technology but it also positions Scanbuy as the global industry leader," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. "Scanbuy provides mobile operators and content providers with more complete utility than any other vendor. Scanbuy will continue to add functionality to its platform and work with handset manufacturers to provide Telefonica Moviles Espana subscribers the best user experience possible."

"Movistar is committed to delivering innovative user experience to its subscribers and Scanbuy, together with Atos Origin, helps us to fulfill this," said Cayetano Lluch Mesquida, Managing Director, Technology and Services, Telefonica Moviles Espana. Atos Origin is already a trusted partner of TME with a strong track record in the mobile telecoms market."

"Thanks to this new integrated solution from Scanbuy, TME subscribers will be able to access mobile content and services using the easiest and latest print-to-mobile technology in the market," stated Miguel Bravo, Global Account Director for Atos Origin. "Atos Origin has a proven record of over 20 years of accomplishment and experience in the telecoms sector and has the capacity, skills, and capability to provide global services," he concluded.

About Scanbuy, Inc.

Scanbuy ( is a global provider of mobile solutions allowing consumers to access mobile commerce and mobile marketing services in a simple and intuitive way. Scanbuy's barcode-capture technology and services platforms are designed for handset manufacturers, wireless carriers, content providers and retailers to enable swift navigation from the handset to the physical world. Scanbuy is widely acknowledged as the leading solution provider in this emerging market which displays strong growth potential for the consumer wireless market throughout the world. Founded in New York in March 2000, Scanbuy is led by a pioneer in media and e-commerce and has a strong intellectual property portfolio with over 25 patents filed in the US and internationally since 2001. Scanbuy made Fortune's 2005 list of "25 Breakout Companies" and the "Top 100 Companies in North America" in Red Herring in 2006. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

About Telefonica Moviles Espana

Telefonica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both. The company has a significant presence in 23 countries and a customer base that amounts more than 200 million accesses around the world. Telefonica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefonica Moviles Espana is the mobile operator of Telefonica in the Spanish market. As of December 2006, Telefonica Moviles Espana had most than 21,4 million customers and a wide catalogue of services and applications with the latest mobile technology, such as UMTS. Movistar is the brand for the mobile companies of Telefonica Group in Spain and Latin America with exception of Brazil.

About Atos Origin

Atos Origin ( is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are more than EUR 5 billion and it employs 45,000 people in 50 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and its clients include ABN AMRO, Akzo Nobel, Alstom, BNP Paribas, Ericsson, EDF, Euronext, Fiat, France Telecom, ING, KPN, Philips, Renault, Royal Bank of Scotland, Saudi Aramco, Schlumberger, Shell, Standard Chartered Bank, Telecom Italia, UK Department for Work and Pensions, Unilever, Vivendi Universal and Vodafone. Atos Origin is quoted on the Paris Euronext Premier Marche and operates under the trade names Atos Origin, AtosEuronext, Atos Worldline and Atos Consulting.

Source: Scanbuy, Inc.

Kate Berg,
Scanbuy, Inc.,

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