SAP Unveils New 'Game Changing' Approach to Midmarket

SAP Details Additional Delivery, Customer Engagement and Business Models Enabled by New 'Enterprise SOA by Design' Solution to Reach Untapped Market of Midsize Companies

FRANKFURT, Germany, Jan. 24 // -- At its annual conference to report full-year fiscal results, SAP AG (NYSE:SAP) today revealed further details about a next-generation solution and an additional business model that will reshape the way midsize companies purchase, adopt and finance software applications. Complementing SAP's existing portfolio for midsize companies, the solution will leverage a new "enterprise service- oriented architecture (enterprise SOA) by design" platform and will be available to customers through on-demand and hosted delivery for significantly lower total cost of ownership. To more efficiently reach untapped midmarket segments with the new solution, SAP detailed plans to invest in an additional business model which will operate in parallel with its established business.

At the conference, SAP CEO Henning Kagermann outlined plans to introduce a new midmarket solution offering breakthrough innovations in faster, lower-risk implementation, continuous adaptability and easier user adoption. The new solution will deliver the benefits of enterprise SOA under a new "try-run-adapt" model leveraging the Internet and telesales, and can be managed entirely remotely, from day-to-day operations to upgrades. The solution is beginning initial market validation, and SAP plans to introduce more details about the product road map and its associated components at an event later in the current quarter, Kagermann said.

"We are combining the power of the new platform that SAP has developed over the last three years with a new approach in the way software is delivered and consumed to reach a broad segment of midsize companies with requirements not addressed by either traditional or on-demand solutions available today," said Kagermann, in remarks during the earnings conference. "This game- changing, 'enterprise SOA by design' addition to our product portfolio will open up an additional business that will deliver steady, continuous growth and, together with the ongoing advancement of our established business, accelerate SAP's long-term industry leadership."

Additional Business to Support Midmarket Growth

The new solution and business model build upon SAP's market leadership and add depth to the expanding portfolio of solutions from SAP and its partners to address the diverse requirements of midsize companies. Earlier this month, SAP introduced the enterprise SOA-based version of its market-leading SAP(R) All-in-One solutions, offering innovations in simplicity, flexibility and rapid deployment to its partners and the established base of midsize companies, which comprise more than 65 percent of SAP customers. Now, with the additional, "enterprise by SOA design" solution, SAP will address a $15 billion market which remains underserved by existing business applications.

According to Kagermann, SAP will invest in an additional business model to support the introduction of its new solution to reach the untapped market. This commitment of resources will drive new go-to-market strategies, including internal processes and infrastructure to support a higher volume business, new customer engagement models and a large and diverse partner ecosystem. SAP's recently formed global SME unit, headed by Hans-Peter Klaey (see Nov. 13, 2006 announcement, titled "SAP Names Hans-Peter Klaey to Lead Global Small and Midsize Enterprise Business Organization"), will oversee the go-to-market strategy, organizational alignment and multi-channel delivery for the new solution.

"The feedback of analysts, and initial customers and partners in our recent evaluations has validated our expectations of strong demand for the new solutions and that we now have a window of opportunity for accelerated investment to realize the full market potential for SAP," Kagermann said. "The combination of a largely untapped market, a game-changing product and an innovative business model represents an additional business for SAP. The investment we are making in internal organization, infrastructure, and delivery channels will ultimately pay off in sustained lower cost of ownership over the long term for our future midmarket customers. The commitment we are making to deliver enterprise SOA to the midmarket will result in innovation for our customers and in long-term growth for SAP."

A full replay of SAP's earnings conference is available at

About SAP

SAP is the world's leading provider of business software*. Today, more than 38,000 customers in more than 120 countries run SAP(R) applications -- from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver(R) platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP". (Additional information at

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

CONTACT: Jim Dever, +1-610-661-2161, or, or Astrid Polchen, +49-6227-7-47644, or, both of SAP

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