Samsung Unveils First Universal Mobile Telecommunications System (UMTS) Phone in North America

LAS VEGAS, Jan. 5 - Samsung Telecommunications America (Samsung) and Cingular Wireless today announced the upcoming market availability of the Samsung zx10, the first 3G/Universal Mobile Telecommunications System (UMTS) phone in North America. UMTS enables data connections similar to broadband speeds, making it possible for consumers using the Samsung zx10 via Cingular Wireless service to watch streaming video, download games and access email faster than ever before.

The zx10's integrated multimedia features, including video streaming/audio streaming and 1.3 megapixel camera, make the most of the phone's high-speed UMTS technology. When downloading content, the zx10 takes approximately 40 seconds to download a 1MB file, at speeds ranging from 220 to 320 kbps.

With the recent announcement of Cingular Video(TM), an on-demand streaming video service that delivers fast, personalized access to a variety of entertainment and information services, consumers using the zx10 will be able to quickly access exclusive content, including video clips, ringtones and 3D games. Using the phone's internal 50MB of shared memory and microSD(TM) memory card slot, consumers can store volumes of digital entertainment to access anytime, anyplace.

"Samsung has incorporated cutting-edge UMTS technology into its zx10 giving consumers high-speed connectivity to access their favorite music and video content," said Peter Skarzynski, senior vice president, Samsung. "This device is another example of Samsung's leadership in mobile entertainment. We're making audio and video on demand a reality."

The zx10's GSM quad-band support also gives consumers one communication device while traveling around the world where GSM networks are supported, and a speakerphone allowing for easy, hands-free conversations. Key features of the zx10 include:

o Quad-Band: GSM 1900/1800/900/850 MHz; Dual-Band: 1900/850 UMTS
o 1.3 Megapixel Camera
o 2X Digital Zoom, Multi-Shot, Self Timer, Brightness Adjustment
o Video Streaming and Audio Streaming
o Record Up to Five Minutes of Audio, Up to One Hour of Video
o Media Player (MPEG4, RealOne, H.263, MP3, AAC)
o Multimedia Memory: 50MB Shared for MP3 Player and Camera
o MicroSD(TM) Memory Card Slot (card sold separately)
o Wireless Internet Support for MediaNet 3.0
o Displays:
o Internal: 262K-Color, TFT, 172x220 Pixel; External: B&W, 96x96
o Java(TM) Support for Application and Games Download
o Messaging Services: SMS, MMS, AOL®, ICQ, Yahoo!® Instant Messaging
o Email
o Speakerphone
o MP3 Music Tones/64 Note Polyphonic Music Tones
o Integrated games
o T-9® Easy Text Input
o Trilingual User Interface: English, Spanish and French
o Personal Organizer
o Calendar, Calculator, To-Do List, Currency Converter, Alarm
Clock, World Time

The zx10 will be available later this month at select Cingular Wireless retail stores or online at . For more information, visit or .

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's website at .

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit

Source: Samsung Telecommunications America, L.P.

CONTACT: Michelle Webb of Publicis Dialog, +1-972-628-7807, or , for Samsung Telecommunications America, L.P.

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